Search Engine Optimization for the UMA App Website
SEO Setup / Technical Audit / Restaurant Industry
The Brief
This case study explores the fundamental importance of a finely-tuned website for the UMA app and delves into the critical need for effective Search Engine Optimization (SEO).
From comprehensive technical audit to enhancing user engagement, this practical example underscores why SEO is indispensable for the website, ensuring heightened visibility, improved user experiences, and a competitive edge in the ever-evolving digital landscape.
. Problem
01
Technical Issues. Important technical errors and warnings such as the absence of meta tags, a lack of an internal linking, the presence of 301 redirects and broken links, indexing issues all have a negative impact on both user experience and SEO performance of the website.
Usability Challenges. An unclear website structure made it challenging for users and search engines to navigate seamlessly. Furthermore, the clarity of text and visual elements on the UMA website was compromised, potentially impacting user engagement and SEO results.
Missed Traffic Opportunities. The absence of a blog section limited the UMA website's ability to attract additional organic traffic. Moreover, integrating new sections not only provides valuable information to users but also serves as an effective channel for targeting relevant keywords, and establishing the website as an authoritative resource in its niche.
. Solution
02
Keyword Analysis
In pursuit of elevating the UMA app website's online visibility and relevance, our SEO specialist initiated a detailed keyword analysis. This involved the deep competitor analysis and comprehensive collection of relevant keywords within the website’s and app's niche. This approach ensures that the UMA website is positioned prominently in search engine results, capturing the attention of the target audience.
Blog Development
This initiative involved meticulous planning, beginning with the creation of a robust content strategy. By aligning content creation with relevant keywords and Search Engine Results Pages (SERP) insights, our focus was on delivering actual and valuable articles that cater to the needs and interests of the target audience.
Integrated Analytics
This phase involved the integration of essential tools such as Google Analytics, Google Search Console, Semrush, and Ahrefs. By seamlessly incorporating these platforms and services, our SEO specialist gained valuable insights into website performance, user behavior, and search engine interactions.
Continuous Optimization
Ensuring the sustained health and performance of the UMA website involves an ongoing technical audit and analysis. Integration with advanced analytics tools enables us to delve into user behavior, track performance metrics, and collect insights that inform continuous improvements.
Synergizing SMM & SEO
Recognizing the symbiotic relationship between Social Media Marketing (SMM) and Search Engine Optimization (SEO), a concerted effort was made to integrate these two pillars of online presence for the UMA website. This involved the strategic reposting of blog articles across social media channels, accompanied by a prominent mention and link to the UMA website.
Strategy Mapping
A thorough screening process was employed, leveraging various tools and instruments to assess the website's current state. This comprehensive analysis served as a basis for defining a future-oriented SEO strategy. By understanding current strengths, weaknesses, and untapped opportunities, we positioned the UMA website for growth and visibility.
. Tech Stack
03
SEMRUSH
AHREFS
SCREAMING FROG
GOOGLE ANALYTICS
GOOGLE SEARCH CONSOLE
MANUAL CHECKS & TESTS
. Results
04
1. SEO Excellence. Our dedicated SEO specialist took proactive measures to enhance the UMA website's technical foundation. This involved configuring critical files such as robots.txt and sitemap.xml to optimize crawling and indexing by search engines. Additionally, our specialist meticulously curated a comprehensive set of keywords, crafting and implementing meta tags to ensure accurate representation and visibility. Furthermore, strategic utilization of headings and the establishment of an effective internal linking structure were implemented to enhance both user experience and search engine performance.
2. Enhanced Usability. Through a detailed process, our team significantly boosted page speed, ensuring swift and seamless navigation. Text fonts and sizes were carefully calibrated for optimal readability, creating a visually engaging interface. Additionally, image optimization and fine-tuning of page elements, menus items, and other components were implemented, collectively resulting in an enriched and user-friendly website experience.
3. Expanding Reach. In a proactive approach to broaden the UMA website’s online footprint, we strategically implemented additional sources of traffic. Leveraging the power of social media platforms, our outreach extended to new audiences, fostering brand awareness and engagement. Concurrently, App Store Optimization (ASO) tactics were employed to enhance the UMA app's visibility within app stores, catering to a mobile-centric user base. Moreover, the introduction of a dedicated blog section further enriched our traffic sources.
Implementing goal-oriented SEO-decisions based on the comprehensive competitor audit and the UMA website’s analysis with specialized instruments and tools (such as Semrush, Ahrefs, or manual methods) helped identify and eliminate most issues and improve website’s performance and efficiency. From technical optimizations to strategic content creation, each initiative has been a catalyst for increased visibility, engagement and overall success.
