Top 10 AI Email Marketing Tools & Platforms You Should Use in 2025

According to The 2023 State of Email Workflows Report from Litmus, email marketing is the most effective marketing channel (41%), followed by social media (16%), and paid search (16%). That’s why it’s important to capture your audience’s attention and reduce the risk of being flagged as spam. That’s where AI comes in.

AI enables marketers to go beyond generic mass emails by analyzing vast amounts of data, unveiling valuable insights, and tailoring messages to individual preferences. AI has the potential to transform the way businesses connect with their audience and drive tangible results.

Get ready to embark on a journey through the top 10 AI tools that are revolutionizing the way businesses engage with their customers. Discover how these groundbreaking technologies can elevate your campaigns, captivate your audience, and pave the way to unrivaled success. The future of email marketing is here, and it’s powered by the extraordinary capabilities of AI. Are you ready to take the leap?

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10 Best AI Email Marketing Tools to Use in 2025

Imagine a world where every email you receive feels like it was crafted just for you. That’s exactly what popular tools bring with their AI-powered platforms.

So let’s dive right in and explore the 10 AI tools that can enhance your email campaigns, drive higher ROI, and foster stronger customer relationships.

1. Phrasee

top ai email marketing tools

Phrasee uses natural language processing (NLP) to optimize email subject lines and copy, increasing open rates and engagement.

One of the most remarkable benefits of Phrasee is its unrivaled ability to optimize email campaigns. By analyzing massive amounts of data, Phrasee’s algorithms can generate subject lines and email copy that truly connect with your target audience. What does it bring you? Skyrocketing open rates, click-through rates, and ultimately, higher conversions.

Phrasee’s AI brilliance doesn’t stop there. By leveraging its cutting-edge technology, Phrasee also ensures that your email campaigns maintain a personalized touch. It’s no secret that personalization is the key to forging stronger customer relationships. With Phrasee, you can effortlessly tailor your messaging to individual recipients.

Feel free to reach out here to get more information about pricing.

2. Brevo (formerly Sendinblue)

top ai email marketing platforms

Brevo is another tool that makes email marketing easier. By leveraging the powerful capabilities of Brevo, businesses can optimize their email campaigns and achieve exceptional results.

With Brevo’s intuitive platform, companies can design and automate personalized email campaigns, segment their audience for targeted messaging, and analyze key metrics for continuous improvement. Brevo AI-driven solutions also enable businesses to maximize engagement and conversions by delivering the right message to the right audience at the right time.

With its user-friendly interface and robust features, Brevo empowers marketers to enhance their email marketing strategies and drive success.

If you’re interested in learning more about Brevo pricing, all the details can be found at this link.

3. Optimove

best ai email marketing tools

Optimove AI-powered email marketing tool is a game-changer for businesses looking to maximize engagement and conversions. Optimove combines the power of advanced analytics, machine learning, and predictive modeling to transform customer data into actionable insights. This cutting-edge platform analyzes vast amounts of customer information, from past behaviors to preferences, to unveil the hidden patterns that drive customer decisions.

With Optimove, businesses can take their email marketing campaigns to new heights by delivering the right message to the target audience at the proper time.

Whether you’re a small business or an enterprise-level company, Optimove’s customizable pricing plans cater to your specific needs.

4. Seventh Sense

top ai email marketing platforms

One of the key features of Seventh Sense is its AI-powered platform, which uses machine learning algorithms to analyze data and predict the best time for sending emails. By understanding individual recipient behavior patterns, it aims to increase open rates, click-through rates, and overall campaign effectiveness.

With its advanced AI algorithms, Seventh Sense considers various factors such as past email interactions, time zones, and individual preferences to deliver emails at the most opportune moment.

As a result, you will achieve email marketing success. Visit Hubspot and Marketo pages to get more information about pricing.

5. Movable Ink

top ai email marketing tools

Movable Ink is a dynamic platform that unleashes the power of creativity and personalization in email marketing.

From personalized offers to real-time updates, Movable Ink takes email campaigns from ordinary to extraordinary. With powerful tools and insightful analytics, Movable Ink enables data-driven decisions and continuous email marketing campaign optimization.

Contact Movable Ink here to build stronger connections with your audience and achieve remarkable results in email marketing campaigns.

6. rasa.io

best ai email marketing platforms

With rasa.io you can take personalization to a whole new level. Its AI-driven content curation engine analyzes the preferences and behaviors of each subscriber, handpicking the most relevant and captivating content just for them. As a result, your subscribers will be thrilled to find tailor-made content that truly speaks to their interests.

But it doesn’t stop there – rasa.io goes above and beyond by incorporating intelligent send time optimization. This means your emails will hit your subscribers’ inboxes at the perfect moment when they’re most likely to engage. The platform rasa.io helps you to have the power to create email campaigns that feel personal, engaging, and downright magical.

Discover rasa.io pricing details by clicking here.

7. ConvertKit

top ai email marketing tools

ConvertKit is the go-to solution for creators looking to supercharge their email marketing. With its intuitive interface and powerful features, ConvertKit empowers creators to connect with their audience effectively.

Thanks to automation, creators can set up personalized email sequences that engage subscribers based on their interests and behaviors. In fact, in 2023 ConvertKit creators have an average email open rate of 43%, even higher than the 2022 average open rate of 36%. That means that almost half of everyone who receives an email opens it.

ConvertKit also provides actionable analytics, giving creators insights into the performance of their email campaigns.

To sum it all up, ConvertKit is the ultimate companion for creators, offering automation, visually appealing templates, powerful segmentation, and actionable analytics.

Ready to learn about pricing? Visit this page for more details.

8. EmailOctopus

top ai email marketing tools

EmailOctopus provided a streamlined and cost-effective solution for businesses of all sizes. With its innovative features and user-friendly interface, EmailOctopus empowers users to create impactful email campaigns with ease.

EmailOctopus is simple to use. The platform offers a clean and intuitive interface that makes it effortless to design and send professional-looking emails. Whether you’re a seasoned marketer or a beginner, EmailOctopus ensures a smooth and enjoyable email creation process.

But don’t let its simplicity fool you – EmailOctopus packs a punch when it comes to functionality. With advanced segmentation capabilities, users can target specific segments of their audience with personalized messages, resulting in higher engagement and conversion rates.

Email deliverability is another area where EmailOctopus excels. By leveraging robust delivery infrastructure and industry-leading deliverability practices, EmailOctopus ensures that your emails land directly in your subscribers’ inboxes.

EmailOctopus offers simplicity, advanced segmentation, and excellent deliverability. Experience the power of EmailOctopus and find the details here.

9. Jasper AI

top ai email marketing platforms

Jasper AI is a cutting-edge platform that combines the power of artificial intelligence and automation to supercharge your email campaigns.

Its advanced algorithms analyze vast amounts of data to identify trends, customer behaviors, and preferences. Armed with this knowledge, you can create highly targeted and personalized email content that resonates with your audience.

With Jasper AI powerful automation capabilities, you can set up automated email sequences that engage your subscribers at every step of their journey. Whether it’s welcoming new subscribers, nurturing leads, or re-engaging inactive contacts, Jasper AI handles it all.

From intelligent insights to seamless automation, Jasper AI empowers you to connect with your audience and achieve exceptional results. Find out more about Jasper AI pricing and explore your options here.

10. Mailer Lite

top ai email marketing tools

Mailer Lite is the go-to email marketing tool that makes it effortless to create, send, and track engaging email campaigns.

One of Mailer Lite features is its intuitive drag-and-drop editor. Whether you’re a design pro or a beginner, you can easily create stunning emails that captivate your audience. Plus, with its responsive design capabilities, your emails will look great on any device.

Mailer Lite also offers advanced automation features that save you time and ensure timely communication with your subscribers. From welcome series to abandoned cart reminders, you can set up automated workflows that nurture leads and drive conversions.

Tracking the performance of your email campaigns is a breeze with Mailer Lite comprehensive analytics.

What’s more, Mailer Lite provides seamless integrations with popular e-commerce platforms, CRM systems, and other marketing tools.

Reach out to learn details about Mailer Lite pricing plan.

How to Choose the Ideal Email Marketing Platform for Your Company?

Choosing the right AI email marketing platform for your business requires careful consideration and evaluation. Here are some key factors to consider:

Define Your Goals

Determine your specific email marketing goals and objectives. Are you looking to improve personalization, increase open rates, automate campaigns, or enhance segmentation? Identifying your goals will help you narrow down the features and capabilities you need in an AI email marketing platform.

Assess AI Capabilities

Search for platforms that offer advanced AI capabilities such as machine learning, natural language processing, and predictive analytics. These technologies enable intelligent automation, personalized recommendations, and data-driven insights that can optimize your email marketing efforts.

Consider Integration

Evaluate whether the platform integrates seamlessly with your existing tech stack, such as CRM systems, customer databases, and marketing automation tools. Integration capabilities ensure smooth data flow and enable a more comprehensive and unified view of your customer data.

Scalability and Flexibility

Consider the scalability and flexibility of the platform. Can it handle your current email volume and accommodate future growth? Look for platforms that can adapt to your changing needs and allow for customization and configuration to align with your unique requirements.

User-friendly Interface

Ensure the platform has a user-friendly interface and intuitive workflows. A user-oriented platform will make it easier for your team to navigate, create and optimize campaigns, and leverage the AI features effectively.

Support and Training

Evaluate the level of support and training provided by the platform. A reliable vendor should offer comprehensive documentation, training resources, and responsive customer support to assist you in maximizing the platform’s potential.

Pricing and ROI

Consider the pricing structure and evaluate the platform’s potential return on investment (ROI). Compare the features, capabilities, and pricing plans offered by different vendors to find the right balance between cost and value.

By carefully assessing these factors and conducting thorough research, you can choose the AI email marketing platform that aligns with your company’s needs and helps you achieve your marketing goals.

Wrap Up

The key to successful AI implementation lies in understanding your specific goals, choosing the right AI email marketing platform, and leveraging its capabilities to drive meaningful results. By harnessing the power of AI, marketers can unlock the full potential of their email campaigns and create highly engaging and personalized experiences for their audience.

We hope this article has provided valuable insights into various AI email marketing tools and guided you in selecting the perfect fit for your business! Enjoy your journey in the world of email marketing!

IT Creative Labs Wins Truefirms Top Company Award for Q3 2024 in Mobile App Development

We are excited to announce that IT Creative Labs has been awarded the Truefirms Top Company Award for Q3 2024 in Mobile App Development! This recognition underscores our team’s relentless commitment to delivering innovative, high-quality mobile solutions that empower businesses and enrich user experiences. Winning this award is a testament to our team’s hard work, dedication, and forward-thinking approach in creating apps.

At IT Creative Labs, we believe that mobile apps are powerful tools for driving business growth, enhancing customer engagement, and optimizing workflows. Over the years, we have partnered with clients across various industries, helping them achieve their goals through customized, scalable, and innovative mobile solutions. This award reaffirms our mission to provide our clients with the highest quality in mobile development services.

We extend our deepest gratitude to Truefirms for this incredible recognition. We also thank our clients and partners for their trust and support, as they continue to inspire us to reach new heights.

Moving forward, IT Creative Labs remains committed to pushing the boundaries of what’s possible in mobile technology, striving to deliver impactful solutions that make a difference.

Top 5 Challenges Project Managers Face

Project manager is an interesting, multitasking, and challenging profession. Professionals with extensive experience and those who are just starting to build a career in project management can face many different challenges. These include the nuances of risk management, problems of effective communication with other team members, and disturbed work and life balance.

We have collected 5 most common problems that project managers face and prepared some tips on how to deal with them.

Table of Contents

1. Communication Challenges

The work of a project manager 99% of the time consists of communication – not only with team members, but also with clients and management. Lack of clear and quality communication leads to misunderstandings, conflicts and even mistakes in the project.

Professional manner of communication of a project manager is his business card. A classy specialist has well-developed communication skills, clearly communicates his point of view to stakeholders, is able to communicate openly and charismatically in any situation, calmly reacts to stressful moments, and assesses any risks coolly and without panic.

For example, acting as a mediator during an internal conflict among team members, a project manager should listen to each team member and make a compromise decision, giving a full explanation of his actions. Or, for instance, if a project manager keeps silent about changes on the project to the customer, the expected results do not coincide with the real ones. As a consequence, conflict arises.

To fix this, develop your communication skills. Regularly communicate with your team and stakeholders in a comfortable and transparent format. Use convenient and accessible communication tools. Organize regular meetings that will help you stay in touch and keep you informed of any changes to the project.

2. Creating a Closed Working Environment

Working on a project is a collaborative process, and all team members must be involved in participation and discussion. If the project manager fails to create a comfortable environment that fosters effective and efficient communication, the project will not succeed.

Each employee has their own unique qualities, skills, experience, and work culture. But the project team cannot function in isolation. All participants come together and contribute to the success of the project. The project manager, as the liaison, needs to create a comfortable, communicative environment where all participants feel useful and can share suggestions without restriction.

Use modern communication tools, such as Slack, instead of emails and phone calls. Ensure an open and transparent culture by allowing all participants to speak up without exception. Listen and hear your colleagues, and find compromises in case of possible intra-team conflicts. Get rid of micromanagement of your colleagues and allow them to develop their own professional skills and thus gain experience.

3. Stress and Professional Burnout

Being a project manager, both in IT and in any other field, often entails chronic stress and professional burnout. It all starts when a specialist’s balance between personal life and work is disturbed.

Overwork, finishing tasks on weekends, overload of tasks, tight deadlines, inability to say “no”, constant changes in projects are the other side of the coin in the work of a project manager.

Good salary, cool projects, and meeting new people are all great, but over workload can have a negative impact on your health and productivity. Project managers have to keep a balance between personal life and work, and if they don’t know how to do that, they need to learn it like any other skill.

To help yourself prevent burnout, start by developing your work schedule so that you have time to complete your tasks and don’t have to do them outside of work hours.

Also practice taking a break every hour, during which you can go outside to breathe, eat your favorite snack, read a couple of pages of a book, or meditate. Taking regular breaks will help you recover and relax.

Another important tip concerns your weekend relaxation. Just as you schedule appointments and calls on your calendar, schedule your favorite hobbies, or time to get together with your family. Turn off your phone notifications, don’t check your email regularly – allow yourself to rest and recharge.

4. Ineffective Time Management

A project manager often works in multitasking mode, but the inability to prioritize negates all work efficiency.

Projects, especially in the IT field, are often rushed, creating chaos and overload. The challenge is that it can be difficult for project managers to properly prioritize tasks and effectively allocate time to complete them.

Here are some important tips:

  • Use Time Management Techniques: To pump up your time management skills, use various time management techniques such as the Pomodoro Method, GTD (Getting Things Done), and Eisenhower Matrix.
  • Learn to Plan: Additionally, pay special attention to planning. Making a clear work plan for the day or week will help you with this. You can also structure your plans in such a way that they can be easily modified.
  • Prioritize Tasks: Properly prioritize the tasks, and go for the most urgent and critical ones for the project.
  • Don’t Be Afraid to Delegate: Delegating tasks not only allows you to focus on the more important tasks at the moment, but also increases trust among your team members. Don’t try to do everything yourself. Offer to perform tasks to colleagues whose skills are most relevant to the task. The main thing is not to overdo it and take into account the current workload of your colleagues.

5. Technical Savvy

A IT project manager often has to deal with a lot of technical aspects on projects. The situation is exacerbated by complex terms, specific developer jargon, and ever-changing technologies. If a project manager has a poor grasp of technology and is unable to adapt quickly, interaction with the team and customers becomes difficult.

So how does a project manager combat this problem?

First and foremost, be flexible and learn on the go. Yes, you will have to learn the basics of a new field if you have a team member with an unknown function. You will have to ask clarifying questions to developers over and over again. Learn basic technical skills, get project management certifications and attend training. Understanding the technical side of the project will help you communicate effectively with your team and stakeholders.

You may be interested in: https://itcreativelabs.com/blog/10-best-project-management-certifications/

Conclusion

Becoming an experienced project manager requires a lot of skills and abilities. Don’t be discouraged if you encounter problems, take it as a valuable experience.

With the right approach and up-to-date solution methods, you will be able to successfully deal with any difficulties and successfully close projects. We hope that our tips will help you become an even more successful and effective project manager.

11 Essential Tools Your Remote Team Needs

Remote work is no longer a rare occurrence and has become a standard option for workers across the globe. Traditional in-office meetings have been replaced by online calls, where a team can be scattered across different parts of the world while still efficiently tackling collaborative projects.

Although many companies have adapted to the remote work format over the years, some challenges remain (such as communication difficulties and different time zones). In addition to a range of qualities that team members must possess, such as responsibility, flexibility, and time management, a remote team must also use various tools and services that help them work efficiently and cohesively.

Whether you’re already working remotely or planning to do so, this article could be of great use to you. We’ve compiled 11 essential tools that will help your distributed team stay on track and successfully complete each project on time.

Table of Contents

1. Trello – Efficient Task Organization

trello
Source: trello.com

Trello is a visual project management tool designed to help remote teams stay on top of tasks and projects. With a board-and-card system, Trello is ideal for teams that need a quick, intuitive way to organize tasks without the need for advanced customization or detailed tracking.

Its intuitive system of boards, lists, and cards allows for easy tracking of progress. Team members can assign tasks, set deadlines, and create checklists, ensuring everyone knows their responsibilities. 

Integration with other apps, like Slack and Google Drive, further enhances productivity, keeping everything in one place.

2. Jira – Task Management and Tracking

jira
Source: atlassian.com

Jira is another convenient and popular tool for organizing and tracking tasks, particularly for teams that work with Agile methodologies. 

Jira offers powerful features for creating and managing workflows, tracking progress, and collaborating on complex projects. With customizable dashboards, detailed reporting, and support for sprints and backlogs, Jira is ideal for remote teams handling software development or technical projects.

The main difference between Jira and Trello lies in their complexity and intended use.

  • Jira is designed for more complex project management, particularly for software development teams and those following Agile or Scrum methodologies.
  • Trello, on the other hand, is simpler and more user-friendly, focusing on visual task management. 

Essentially, Jira is suited for larger, more complex projects, while Trello is perfect for lightweight, visually-oriented task management.

3. Slack – Team Communication and Collaboration

slack tool
Source: slack.com

From task tracking tools, let’s move on to platforms that facilitate seamless team communication and collaboration. 

Slack is one of the most popular platforms for remote teams, offering real-time messaging, file sharing, and integration with various other tools. 

Available as a web version and as a mobile app, Slack helps teams stay connected through organized channels, direct messaging, and video calls, ensuring smooth collaboration, no matter where team members are located. 

Slack’s ability to integrate with project management tools like Trello and Jira further enhances its functionality, making it an indispensable tool for remote teamwork.

4. Zoom – Video Conferencing for Remote Teams

zoom tool
Source: zoom.com

Zoom is a widely used video conferencing tool, especially for remote teams that need to conduct regular meetings, webinars, or one-on-one calls. 

Zoom offers high-quality video and audio, screen sharing, breakout rooms, and the ability to record sessions. 

With its ease of use and stable performance, Zoom ensures that remote teams can maintain face-to-face interaction, which is essential for building rapport and ensuring clear communication. 

Additionally, its chat feature allows team members to send messages during or outside of meetings, making it a versatile communication tool for remote collaboration.

5. HireQuotient – Recruitment Automation Platform

HireQuotient

HireQuotient is an all-in-one platform that equips HR professionals and hiring managers with smart tools to streamline every step of the recruitment process. Designed for the challenges of remote teams, it offers efficient, easy-to-use solutions such as EasySource and Resume Parser.

EasySource is an AI-powered tool that simplifies candidate sourcing and engagement, ensuring you find the right talent quickly and effortlessly. It saves time while improving hiring quality by matching candidates to job requirements seamlessly.

Resume Parser eliminates the hassle of manual resume screening by automatically extracting key information, allowing HR teams to focus on selecting top candidates. It’s especially useful for remote teams managing large volumes of applications. HireQuotient offers free, unlimited bulk resume parsing powered by AI, allowing you to extract candidate data directly into Excel for streamlined selection.

These tools boost efficiency and help secure top talent, making them essential for today’s remote HR teams.

6. Google Meet – Seamless Video Meetings

google meet tool

Google Meet is also a reliable video conferencing tool that integrates smoothly with the Google Workspace suite, making it ideal for teams already using Google tools like Gmail, Calendar, and Drive. 

Google Meet has simple, user-friendly features such as high-quality video calls, screen sharing, and live captions.The service also supports large meetings, allowing up to 250 participants, making it suitable for both small team check-ins and larger webinars or internal training. 

Tight integration with Google Calendar simplifies meeting scheduling and joining: you can set up phone notifications, for example, 10 minutes before a call starts. If a meeting is canceled, you’ll also receive an email notification via Gmail. These features provide an extra level of assurance that remote teams can collaborate efficiently without disruptions.

7. Google Drive – Centralized Cloud Storage and Collaboration

google drive tool

The second handy service from the Google ecosystem is Google Drive. Google Drive provides cloud storage with real-time collaboration on documents, spreadsheets, and presentations.

You can share project folders with team members and provide links to documents with specific permissions — whether for full editing, commenting, or view-only access. This makes managing projects and controlling file interactions straightforward and efficient.

The convenient offline mode allows you to make changes to documents or spreadsheets even without an internet connection, ensuring continuous productivity.

Google Drive also offers powerful tools for file search and organization, integrates seamlessly with other Google services like Gmail and Google Calendar, and is accessible from various devices, including mobile phones and tablets. This makes it an indispensable tool for remote teams aiming for effective and organized workflows.

8. Miro – Versatile Virtual Whiteboard

miro tool

Miro is a powerful online whiteboard tool, where remote team members can work together in real time, brainstorm ideas, plan tasks, and collaborate visually. 

With Miro, team members can create and organize ideas using a variety of tools such as sticky notes, text boxes, shapes, and arrows. The platform supports a range of templates for different purposes, including mind mapping, flowcharts, and project planning. This makes it easy to visualize complex processes and organize thoughts in a structured manner.

9. Figma – Collaborative Design and Prototyping Tool

figma tool

Figma is a cloud-based design tool that facilitates real-time collaboration for teams working on user interface (UI) and user experience (UX) projects. Firma is a comprehensive platform for designing, prototyping, and sharing design projects, making it ideal for remote teams involved in product design and development.

Key features of Figma include real-time collaboration (multiple team members can work on the same file at the same time), reusable design systems and libraries, prototyping, and comments directly on design files.  

Since Figma is cloud-based, all updates are saved automatically, and files are accessible from anywhere.

10. Toggl – Simple Time Tracking

toggle tool

As a popular time tracking tool Toggl helps team members monitor how they spend their work hours. It’s especially useful for remote teams that need to keep track of time spent on various tasks and projects, ensuring efficient time management and improved productivity.

Toggl’s intuitive interface makes it easy to start and stop timers, categorize tasks, and generate detailed reports. The tool integrates with many project management platforms like Trello, Asana, and Slack, making it seamless to track time directly within your workflow.

11. Wellness Tools – Promoting Well-Being

wellness apps

Employee well-being directly impacts productivity, creativity, and job satisfaction. When remote teams feel supported in managing stress and balancing work with personal life, they are more engaged and effective.

Wellness apps help remote workers prioritize mental and physical health, fostering a positive work environment. For instance, Headspace offers guided meditations, mindfulness exercises, and stress-relief techniques to promote mental well-being in their daily work routine.

Calm is another popular wellness app focusing on meditation, sleep, and relaxation. It offers a range of features like breathing exercises, sleep stories, and music for relaxation. The Wellable platform offers personalized fitness and wellness challenges, mental health resources, and educational content. It encourages healthy habits through gamification and incentives.

The Bottom Line

With modern mobile apps and platforms, you can significantly streamline communication within remote teams, enhance coordination on tasks, and boost overall productivity. Choosing the right tools is crucial to ensure that your team can work efficiently, stay connected, and achieve their goals effectively.

How to Start a Women-Owned Small Business

By Nionila Ivanova, founder of IT Creative Labs and creator of IT Project Management training.

Starting a small business is tough, especially for women who often face unique barriers and challenges. While the rise of women entrepreneurs has been inspiring, it’s also been hard-fought. Despite the progress, women still encounter obstacles that can make the process even more difficult.

But don’t worry — this article is here to help. Whether you’re just thinking about starting a business or are ready to take the next steps, I’ll share some practical tips that have proven to work for women. You don’t need a business degree or years of experience to get started. By the end of this guide, you’ll have the confidence and know-how to become a successful business owner.

Table of Contents

Step 1: Identifying Your Business Idea

The first step to starting any successful business is a solid idea. But how do you find that idea? Speaking from years of experience as a tech entrepreneur, I’ve learned that the best business ideas often come from the intersection of your skills, passions, and market needs.

Start by assessing what you’re good at — whether it’s a skill you’ve honed professionally or a hobby you’re passionate about. Then, look at where those strengths overlap with a real market demand. What problems can you solve? What value can you bring that others can’t?

For example, when I founded IT Creative Labs, the idea came from two things: recognizing a gap in the market for customized IT solutions that didn’t just meet technical needs but also aligned with clients’ short and long-term business goals; recognizing a huge gender gap in the tech field, so the mission of the company was to even the field, providing more opportunities for women to enter and grow within the technology industry.

Remember, your idea needs to solve a problem, meet a need, or offer something in a better way or different than what’s currently available. Keep it simple, authentic, and ensure there’s a market for it.

Step 2: Creating a Business Plan

Once you’ve decided on your business idea, the next step is creating a solid business plan. Your business plan should outline your goals, target market, competition, and financial projections.

Start with your business goals, both short-term and long-term. What do you want to achieve in the next year? In five years? Be specific, measurable, and realistic.

Next, you have to analyze a market. Understand who your customers are, what they need, and how you can meet those needs better than your competitors. Also research your competitors and find out their strengths and weaknesses.

Financial planning is another critical element. Outline your startup costs, revenue projections, and funding needs.

Finally, decide on your legal structure, which best fits your business goals.

Step 3: Funding Your Business

Securing funding is often one of the biggest hurdles for new entrepreneurs, especially women. There are several options available, and with the right approach, you can find the funding you need to bring your business to life.

Start by exploring funding options specifically tailored for women-owned businesses. Many organizations and government programs offer grants, loans, and resources specifically aimed at supporting women entrepreneurs. For example, the Small Business Administration (SBA) provides loans with favorable terms for women-owned businesses, and there are numerous grants available if you know where to look.

Crowdfunding is also a powerful tool, especially if your business idea has broad appeal. Platforms like Kickstarter or Indiegogo allow you to raise small amounts of money from a large number of people, which can add up quickly. Plus, it’s a great way to build a community around your brand even before you launch.

I also suggest you pay attention to bootstrapping — using your savings or reinvesting early profits to grow your business. While this approach requires more financial discipline, it gives you complete control over your business without the pressure of external investors.

Step 4: Navigating Legal and Regulatory Requirements

This step might seem daunting, but getting this right from the start can save you headaches down the road.

Register your business with the appropriate authorities, which usually involves choosing a business name and filing the necessary paperwork. Depending on your location and business type, you may also need to obtain specific permits and licenses.

For women-owned businesses, consider applying for certifications like the Women-Owned Small Business (WOSB) certification. This can open doors to government contracts and other opportunities.

Don’t forget to familiarize yourself with local, state, and federal tax requirements. Consulting with a legal or financial expert at this stage is often worth the investment, ensuring that you’re fully compliant and protected as you move forward.

Step 5: Building Your Brand

At this stage focus on creating a unique brand identity (a business name, logo, colors, and messaging). Your brand should reflect your values and appeal to your target audience.

A professional website is also what every business must have. Your website is often the first interaction customers will have with your business, so it needs to be mobile and user-friendly. Include essential information like your products or services, contact details, quality photos, and a clear call to action.

In the digital era having social media is a key to success. At the beginning I recommend analyzing and choosing platforms where your target audience is most active (for instance, Instagram, Tik Tok, or LinkedIn), and then regularly create content that engages and informs followers on these social platforms.

Step 6: Celebrate Small Wins

After all the paperwork, don’t forget about yourself.

Recognize and celebrate your achievements, no matter how small. Celebrating small wins keeps you motivated and reminds you that progress is happening, even if it feels slow at times. When you hit a milestone, like landing a new client or finishing a big project, take a moment to recognize it.

Celebrate in ways that resonate with you. This could be as simple as treating yourself to a favorite coffee, taking a well-deserved break, or sharing your success with your team.

Step 6: Joining Women Entrepreneur Networks

Building a strong women support system is vital for any entrepreneur. These networks provide a space to connect with like-minded women who understand the unique challenges you face and can offer valuable advice and support.

When you start a small business, you will quickly realize the power of these communities. This is a place where you can build relationships, find mentors, and even collaborate on projects. Many women entrepreneur networks offer workshops, webinars, and events where you can learn new skills, stay updated on industry trends, and gain insights from experienced business owners.

Step 7: Maintaining Work-Life Balance

As an entrepreneur, it’s easy to let work consume all your time, but maintaining a healthy work-life balance is crucial for long-term success and well-being.

From my experience leading a company and training project managers who especially often face burnout, here are some key strategies to achieve this balance:

  1. Define specific work hours and stick to them. Avoid checking emails or taking calls outside of these hours.
  2. Create a dedicated workspace to physically and mentally separate work from personal life. 
  3. Focus on high-impact tasks and delegate routine or administrative work when possible. 
  4. Just as you schedule meetings and deadlines, schedule regular breaks and personal time.
  5. Practice self-care (exercise, meditation, and hobbies).
  6. Don’t hesitate to ask for help from family, friends, or mentors.

Final Thoughts

Being a woman in entrepreneurship is both challenging and exhilarating. The way is filled with obstacles, barriers, and setbacks, but each of these is also an opportunity for growth and learning. Rather than viewing these challenges as roadblocks, see them as new stages in your business’s evolution.

With the practical tips I’ve shared, you’re now armed to handle obstacles and turn them into triumphs. I hope these insights help you feel more prepared to handle obstacles and guide your small business toward achieving great things.

Top 10 Essential Skills for Project Managers

Being a project manager means you’re at the helm, skillfully directing tasks and navigating through data to achieve overall success. As a project manager, you’re responsible for managing a project from start to finish — launch, planning, control, risk management, and closure. To excel in this role, it’s crucial to master both hard and soft skills, ensuring you become a true professional in this field.

In this article, we’ll highlight the 10 most important skills that both beginner and experienced project managers need to achieve outstanding results in launching and managing projects.

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1. Communication

Effective communication is essential for productive teamwork on any project. Poorly structured communication within the team, unwillingness to engage with each other, inability to convey viewpoints, lack of leadership skills, and poor negotiation abilities (which we’ve discussed in detail above) can all significantly increase the risk of project failure.

To develop communication skills as a project manager, be open and honest with colleagues, management, and clients. For example, during discussions with colleagues, encourage team members to participate in the conversation by asking simple questions and actively responding to their inputs.

A skilled project manager also knows how to maintain open communication not only during online or offline meetings but also through various channels such as email, Slack, or messaging apps. Additionally, knowing when to use each communication method appropriately enhances information exchange efficiency and builds trust within the team.

2. Process Management

Any project is a complex of work tasks and processes, so the project manager must put everything into one system. Design, implementation, and optimization are a set of processes that the project manager needs to constantly monitor. The success of the project will depend on how involved the project manager is in the work.

As a project manager, being good at process management means you can:

  • Set Clear Steps: Define clear procedures for every phase of the project so every team member knows what to do and when.
  • Smooth Out Workflows: Identify and fix any parts of the process that slow things down. This helps the team work faster and with less stress.
  • Use Best Practices: Apply proven methods and industry standards to guide your project. This improves both efficiency and quality.
  • Keep an Eye on Progress: Continuously monitor how things are going and be ready to tweak processes as needed. Flexibility helps you handle unexpected challenges.

3. Team Management

Without strong team management skills, it’s tough for a project manager to keep everything on track and get the project across the finish line successfully. So, it’s really important for a project manager to bring the team together, steer them in the same direction, distribute tasks effectively, and review the results.

But managing a team isn’t just about handing out tasks and giving orders. So the next important skill we’ll look at is conflict resolution.

4. Conflict Management

For instance, during meetings, team members might have differing opinions on how to tackle a problem, especially a critical task, which can lead to conflicts. One believes the project should follow a strict timeline, while the other used to apply a more flexible approach.

Additionally, triggers like a shortage of staff and financial resources, lack of crucial information, tight deadlines, and unclear roles can create stress and tension among team members.

As the project manager, your task is to step in and sort things out.

Consequently, a successful and effective project manager needs to prevent internal conflicts within the team. If interpersonal issues do arise, they should be able to address them by identifying the source of the conflict, listening actively to everyone’s concerns, fostering a positive team environment, and finding optimal solutions that work for everyone.

5. Risk Management

Risks are present not only in our personal lives but also at work. When working on a project, the team always faces the chance of making a serious mistake that could disrupt the project and affect previously agreed deadlines, budgets, and resources. Deviations from the plan often lead to extra costs and complications.

The key task of a skilled project manager with risk management expertise is the ability to foresee potential risks in advance. For example, if you’re aware that a key team member might leave, you can prepare by cross-training other team members or planning for a replacement.

It’s also important to minimize the impact of any risks that do materialize. This involves quickly adjusting your plans, reallocating resources if needed, and keeping communication open with stakeholders to manage any changes effectively.

When risks do arise, a good project manager takes responsibility for addressing them. If an unexpected issue impacts the project, owning up to it and working to find a solution demonstrates a strong leadership skill.

6. Leadership

Without strong leadership, any team is bound to struggle. A project manager with effective leadership skills guides the team, motivates members, and makes well-considered decisions. They are willing to take risks, own up to mistakes, and have the ability to persuade and negotiate.

Essentially, they’re a figure of authority and inspiration for the entire team. Inspiring and encouraging team members, even during challenging times, keeps morale high and helps everyone stay focused on the project’s goals.

Leadership is one of the most crucial soft skills for a project manager. It’s what drives the team forward and helps overcome obstacles, making it a key factor in achieving project success.

7. Negotiation

Negotiation is at the core of successful collaboration. For a project manager, it’s a skill that goes hand in hand with leadership, effective communication, persuasion, and conflict resolution.

A project manager’s job involves constant communication with team members, clients, and stakeholders, making negotiation a significant part of their daily routine.

In the process of negotiation, a good project manager should:

  • Be Charismatic: Charisma helps build rapport and trust with others, making it easier to reach agreements.
  • Observe Reactions: Pay attention to how other participants are responding during discussions. This helps in adjusting your approach to maintain a positive and productive atmosphere at the meeting.
  • Maintain Positivity: Keep the mood of the meeting upbeat and constructive. A positive attitude helps in easing tensions and facilitating smoother negotiations.
  • Be Tactful: Handle sensitive topics with care. Being diplomatic ensures that conversations remain respectful and effective.
  • Find Solutions: Be resourceful in resolving issues. Whether dealing with budget constraints or timeline adjustments, finding creative solutions is key to moving forward.

8. Time Management

A good project manager knows how to manage time effectively because it’s a crucial resource in any project. Proper time control boosts both the project manager’s efficiency and the overall performance of the team.

Effective time management also means planning meetings in advance and adjusting task allocation based on project specifics. For instance, if your team is in a different time zone than your client, you may need to adjust your usual work schedule to accommodate their preferred meeting times.

To manage your personal time effectively, consider using time-tracking tools or methodologies like the Pomodoro Technique or time-blocking. For example, time-tracking tools like Toggl or Clockify help you monitor how much time is spent on various tasks. The Pomodoro Technique involves working in focused intervals, typically 25 minutes, followed by a short break. Time-blocking helps by scheduling specific blocks of time for different tasks, ensuring you stay on track.

By mastering time management, you ensure that both you and your team work efficiently and meet project deadlines, making the best use of your time and resources.

9. Technical Expertise

A good project manager basically understands IT products and services and how  websites or mobile applications are developed. They also have a basic knowledge of marketing, SEO, ASO, UI/UX design, business analysis, and project management consulting.

Having technical expertise means understanding IT terminology and core technologies, which helps in estimating and planning any upcoming project accurately. This background allows project managers to communicate smoothly with developers, designers, marketers, and testers without needing to delve into technical jargon.

For example, knowing the stages of mobile app development helps a project manager set clear tasks for developers and designers, monitor their progress effectively, and assess the final results. This technical understanding simplifies communication, saving time and avoiding the need for constant clarification of technical terms and processes.

10. Team Collaboration

The final skill, though no less important, is the ability of a project manager to work well within a team. Managing a team and being an active team player are not the same thing. A project manager needs to balance being both the leader and a team member.

In a team setting, a successful project manager:

  • Always looks for ways to boost the team’s productivity and efficiency.
  • Understands that both successes and challenges are collective.
  • Acts as a dependable source of support for team members, offering help, resources, and encouragement when needed.
  • Works in the best interest of the entire team, not just individual goals.

Conclusion

All the skills of an ideal project manager mentioned above are interconnected. To become a high-level PM, it’s not enough to have just well-developed soft skills; you also need to strengthen your technical skills.

Equally important is self-improvement, the desire and drive to learn new things in the field of project management, and to put them into practice. Even if you are an experienced project manager with many years of experience and a successful track record of launching numerous projects, don’t be afraid to continually enhance your professionalism.

Read also: How to Get Into Project Management Without Experience

Attend training sessions and seminars, expand your network, meet new people, and share your experiences. Striving for continuous growth and being open to learning will ensure that you stay at the top of your game and lead your projects to success.

5 Work-Life Balance Tips for Project Managers

Work-life balance matters for any worker. Unfortunately, many of us struggle to juggle work responsibilities with personal life, often working on weekends or staying up late to finish reports long after the workday has ended. This issue became particularly pronounced after COVID-19, when the mass transition to remote work blurred the lines between professional and personal spaces, with many employees finding themselves working from their bedrooms or kitchens.

Achieving a good balance between professional and personal tasks makes the overall physical and mental health better. Individuals should maintain a balanced life to avoid burnout, reduce stress, and also enhance productivity and job satisfaction.

This balance is especially challenging for those managing teams, such as project managers. Their role often requires prioritizing work tasks over personal life, dealing with unexpected calls, urgent tasks, sudden errors needing immediate fixing, and numerous client inquiries — all often occurring outside of regular working hours.

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Despite the deadlines and urgency of their work, project managers can adopt several effective techniques to maintain a work-life balance. This article offers a list of tips specifically for project managers, although they are also applicable to most office workers who feel they are losing the boundary between work and personal life.

Why It’s Important to Keep a Balance Between Work and Life for Project Managers

Maintaining work and life balance among project managers prevents stress that can arise from task overload and a lack of time for rest and personal activities. The negative impact of stress on health is so significant that some experts equate it to the damage caused by passive smoking.

Project managers often face high-stress situations with deadlines, complex tasks, client expectations, and team management responsibilities. Stress resulting from these reasons tends to accumulate, leading to burnout, characterized by chronic exhaustion, reduced performance, and disengagement.

This burnout affects not only the individual but also their team, resulting in emotional and physical exhaustion, depression, insomnia, decreased motivation, and reduced productivity.

The main causes of stress for project managers include:

  1. Frequent project changes in requirements, budget, or deadlines;
  2. Lack of clarity in communication with the team or clients;
  3. Short deadlines and high-pressure situations;
  4. Pressure to meet or exceed high client expectations;
  5. Team management challenges (handling conflicts, motivating team members, and take control under their responsibilities);
  6. Unexpected issues that require immediate attention and can disrupt plans;
  7. Overworking and the need to manage multiple projects simultaneously;
  8. Lack of resources for completing and closing projects (budget, staff, or tools).

Beyond professional burnout, high stress also has psychological consequences. Project managers may begin to doubt their soft and hard skills, find it harder to work with their team, struggle with decision-making, experience anxiety, and lose sight of future prospects in the company. It’s no surprise that stress is one of the leading reasons why workers quit.

So what should a project manager do to achieve the work-life balance? Let’s look further.

Tip #1: Prioritize Tasks

Balancing work and personal life for IT project managers greatly benefits from effective task prioritization.

Firstly, it works well when both the team and the manager know which tasks need to be completed first and which are less critical at the moment. This principle helps the team work cohesively even under heavy workloads.

Secondly, project managers themselves will benefit from organizing their personal workday and prioritizing tasks. For example, set specific times for checking emails, responding to messages, and client calls.

There are various techniques for prioritizing tasks for project managers. Some of the most popular include:

  • Eisenhower Matrix: Categorize tasks into four quadrants based on urgency and importance.
  • ABC Method: Assign priority levels to tasks (A for high priority, B for medium, C for low).
  • MoSCoW Method: Divide tasks into Must have, Should have, Could have, and Won’t have.
  • Time Blocking: Allocate specific time blocks for different tasks throughout the day.

Tip #2: Delegate Tasks

Delegating tasks can help lighten your workload and give you more time to focus on other important responsibilities. However, if you’re used to handling everything yourself and not leaving any issue unattended, delegating might initially seem like a difficult task.

It’s important to understand the undeniable benefits of delegation: by reducing your to-do list and assigning part of it to other team members, you, as a project manager, can perform your job more effectively by focusing on fewer tasks rather than being spread thin across numerous responsibilities. Moreover, delegation unites the team, builds trust, and provides an opportunity for team members to showcase their soft and hard skills.

To delegate effectively, start by identifying which of your current tasks can be delegated to others and which ones you should keep for yourself to focus on their completion.

Tip #3: Utilize Project Management Tools

Using project management tools can greatly assist in automating tasks and streamlining your workflow. These tools help project managers to perform their duties more efficiently, keep track of progress, and manage deadlines.

There are numerous project management tools available, each offering a variety of features such as task assignment, progress tracking, communication, and document sharing. Popular tools include:

  • Trello: Visual task management with boards and cards.
  • Asana: Task tracking with project timelines and integrations.
  • Jira: Advanced issue and project tracking, particularly for software development.
  • Basecamp: Simple project management with to-do lists, file sharing, and scheduling.
  • Monday.com: Customizable workflows and project tracking.

As a project manager, try to implement these specialized tools into your daily routine to enhance productivity, and, as a result, maintain a healthier work-life balance.

Tip #4: Take a Break

Regular breaks are essential for maintaining productivity and mental well-being. Project managers often find themselves literally sinking in their work for extended periods, leading to fatigue and decreased efficiency.

By taking short, frequent breaks throughout the day, project managers can recharge, refocus, and return to their tasks with renewed energy and a fresh perspective.

How to implement this tip:

  1. Schedule Breaks: Set specific times for short breaks, for instance, 5-10 minutes every hour.
  2. Step Away: Move away from your computer screen, stretch, and take a walk across the room.
  3. Hydrate and Snack: Use breaks to drink fresh water and have a healthy snack (bananas or nuts are good choices).
  4. Mental Pause: Give your mind a break by deep breathing, listening to music, reading a few pages of a book, or meditating./li>

Tip #5: Set Boundaries

As previously mentioned, project managers often face constant stress due to various factors: managing the team, meeting deadlines, dealing with different time zones, handling urgent tasks, resolving conflicts, and overworking.

To mitigate this stress, it is crucial to set clear boundaries. Define specific start and end times for your workday, and try to stick to this schedule, except for truly high-priority and critical tasks that cannot be put off until the next day. If working from home, set up a specific area for work to physically separate your work and personal life.

Avoid taking on tasks during weekends or vacations; allow yourself to rest and be offline. For example, plan activities in advance for your days off to avoid being distracted by messengers and constantly checking your email.

Conclusion

Achieving a work-life balance for a project manager is an ongoing process that requires consistent effort. By delegating tasks, setting personal boundaries, managing time effectively, being flexible, and prioritizing their physical and mental health, project managers can separate their work and personal lives without allowing tasks to spill over from one realm into the other.

Being a project manager without experiencing stress is, unfortunately, an impossible combination. However, it is important not to let stress become a routine due to work pressures and to prevent it from encroaching on personal life. Planning activities during weekends and vacations can help manage this. Taking care of oneself aids in enhancing stress management strategies and preventing burnout.

10 Best Project Management Certifications in 2024

A project management certificate is a quality mark of a specialist, confirming the practical and theoretical experience, as well as knowledge of the theory, tools, and principles of project management. Companies continue to favor professionals who have the skills, knowledge, and experience to manage complex project management scenarios, which can be achieved through project management certification. According to the Project Management Institute (PMI), certified project managers earn 20% more than their non-certified peers.

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When choosing among certifications, you need to decide: do you want to cover a broad range of universal knowledge or focus specifically on a particular methodology? Some certifications provide a comprehensive understanding of project management, while others are tailored to specific methodologies. For instance, the PMP certification offers a wide-ranging foundation applicable across various industries, whereas the Certified ScrumMaster (CSM) focuses specifically on Agile project management practices.

When selecting a certification, also consider the field in which you work (or plan to start your career in project management) and the management principles applied within it. For example, if you work in a tech company that heavily relies on Agile methodologies, an Agile-focused certification like CSM or Agile Certified Practitioner might be more beneficial.

Now, let’s talk about the 10 project management certifications that can take your career to the next level.

1. Project Management Professional (PMP)

The Project Management Professional (PMP) certification takes first place on our list for a reason. Offered by the Project Management Institute (PMI), PMP certification is one of the most respected and globally recognized credentials among project managers, that tests the candidate’s knowledge of project management principles.

To get the PMP certification, individuals must meet specific education and experience requirements, including a four-year degree, 36 months of project leadership experience, and 35 hours of project management education/training or CAPM certification. The PMP exam itself is rigorous, consisting of 180 questions that cover a broad range of project management topics, including people, process, and business environment domains. The exam includes multiple-choice, multiple responses, matching, hotspot, and limited fill-in-the-blank questions.

The PMP certification is a challenging but rewarding certification that can significantly enhance your career prospects and earning potential.

Key Advantages:

  • Recognized globally and applicable across various industries.
  • Demonstrates advanced knowledge and leadership skills in project management.
  • Opens up higher earning potential and job opportunities.

Price: The PMP exam fee for PMI members is $324, and for non-members – $575.*

* The following prices are valid on the date of the article publication.

2. Certified Associate in Project Management (CAPM)

The Certified Associate in Project Management (CAPM) is another certification offered by PMI, crafted for individuals who are new to project management or looking to solidify their foundational knowledge.

The CAPM certification is perfect for those starting their career in project management. Unlike PMP, CAPM requires two prerequisites:

  1. A secondary degree (high school diploma, associate’s degree, or global equivalent);
  2. 23 hours of project management education completed before the exam.

The CAPM exam consists of 150 multiple-choice questions and covers the fundamental knowledge, terminology, and processes of effective project management.

This certification is an excellent stepping stone for those who wish to gain a strong understanding of project management basics and build a solid foundation for further advanced certifications like PMP. It’s also valuable for team members who work on project teams and want to demonstrate their understanding of project management processes.

Key Advantages:

  • Ideal for beginners in project management.
  • Provides a solid foundation of PM knowledge and terminology.
  • Acts as a stepping stone to more advanced certifications.

Price: The CAPM exam fee for PMI members is $180, and for non-members it is $240.

3. PRINCE2 Practitioner

PRINCE2 (stands for Projects IN Controlled Environments) is a process-based method for effective project management, widely recognized and used in the UK and internationally.

The PRINCE2 Practitioner certification builds on the knowledge gained from the PRINCE2 Foundation course and focuses on applying the PRINCE2 method to real-world project scenarios.

To take the Practitioner exam, candidates must first pass the Foundation exam. The Practitioner exam tests your understanding of how to tailor and apply PRINCE2 principles, themes, and processes to different project environments and complexities.

PRINCE2 is known for its scalability and flexibility, making it suitable for projects of any size. The certification emphasizes business justification, defined organization structures, product-based planning, and a focus on dividing the project into manageable and controllable stages.

Key Advantages:

  • Provides a structured approach to project management.
  • Highly scalable and adaptable to various project types.
  • Recognized globally, especially in Europe and the UK.

Price: The cost for the PRINCE2 Practitioner exam depends on the training provider and location.

4. Certified ScrumMaster (CSM)

The Certified ScrumMaster (CSM) certification, offered by the Scrum Alliance, is ideal for professionals working in Agile teams.

This certification focuses on the Scrum framework, an Agile methodology that emphasizes team collaboration, iterative progress, and continuous improvement.

To earn the CSM certification, candidates must attend a two-day (16-hour) training course taught by a Certified Scrum Trainer (CST) and pass the CSM exam, which consists of 50 multiple-choice questions.

The course covers the fundamentals of Scrum, including the roles, events, and artifacts of the Scrum process, and provides practical knowledge on how to implement Scrum principles in real-life projects. As a ScrumMaster, you will facilitate Scrum ceremonies, remove impediments for the team, and ensure the Scrum process is followed to maximize productivity and deliver value to the business.

Key Advantages:

  • Emphasizes Agile practices and principles.
  • Facilitates effective team collaboration and project delivery.
  • Highly valued in the tech industry and beyond.

Price: The cost for the CSM certification course and exam ranges from $800 to $1,500, depending on the training provider and location.

5. IT Project Management Training for Women

IT Project Management Training differs from others, listed in this article, primarily because it is designed exclusively for women.

We asked the creator, Nionila Ivanova, why her course is aimed only at the women audience and what makes it outstanding and unique.

“Getting a job in project management with no experience sometimes isn’t easy, but possible. I believe that ongoing learning, persistence and interaction with experienced project managers can help in achieving a role you dream. And the IT PM course was created to help primarily women who are looking to get into project management or to level up knowledge.

While barriers and prejudices regarding women in leadership roles keep, it is twice as difficult for women to get a job and achieve senior roles in companies. I support a women’s community and aspire to empower more women to join the tech industry. For instance, in my company (editor’s note: Nionila is CEO & founder of IT Creative Labs) more than half of the team are women, and I offer equal opportunities for self and professional realization.

So, by creating this course, I want to support women even more by educating them with modern and effective techniques in project management. My goal is to help women become real professionals in the PM field and set an example as experts.

I am always open to students to ask their questions and share my thoughts based on my own experience in project management and running a business.”

The IT PM Training consists of 12 chapters, which contain deep learning of project management concepts and theory, detailed feedback and assignments after each chapter. The course also provides a broad understanding of project management principles, including project planning, execution, monitoring, and closure. Additionally, students have a possibility to attend live sessions with the instructor and guest speakers from the industry.

To earn the IT PM certification, a student must complete all the 12 assignments and pass the final exam successfully. After completing the course, you will speak IT and PM language, understand Agile principles, be able to implement right methodologies and frameworks, and get the ability to apply Agile practices to manage projects effectively.

Students on the PRO plan, who pass the exam, are considered for internship and employment opportunities. Seems it’s a good reason to get the course and start a career in project management right away.

Key Advantages:

  • Created especially for women that guarantee a supportive environment.
  • 6-months access, saved video recording and access to all PM material.
  • Recommended for both experienced project managers and beginners.

Price: The cost for the IT PM course starts from $699, depending on the training type (self-study, teacher-supported or PRO plan).

6. Agile Certified Practitioner (PMI-ACP)

The Agile Certified Practitioner (PMI-ACP) certification, offered by PMI, validates a project manager’s expertise in Agile practices and principles.
This certification covers multiple Agile methodologies, including Scrum, Kanban, Lean, Extreme Programming (XP), and more. To be eligible for the PMI-ACP exam, candidates must have:

  1. A secondary degree;
  2. 21 contact hours of training in Agile practices;
  3. 12 months of general project experience within the last five years;
  4. Eight months of Agile project experience within the last three years.

The PMI-ACP exam consists of 120 multiple-choice questions and tests your understanding of Agile principles, tools, and techniques. This certification is ideal for project managers who work in companies that are transitioning to or already practicing Agile methodologies.

Key Advantages:

  • Covers a wide range of Agile methodologies.
  • Demonstrates a deep understanding of Agile practices.
  • Recognized globally as a comprehensive Agile certification.

Price: The PMI-ACP exam fee for PMI members is $348, and for non-members, it is $396.

7. Certified Project Manager (IAPM)

The Certified Project Manager (IAPM) certification, offered by the International Association of Project Managers (IAPM), is crafted for professionals seeking a comprehensive project management credential.

The IAPM certification covers both traditional and Agile project management methodologies, providing a deep understanding of project management principles. There are no specific prerequisites for the exam, making it accessible to a wide range of professionals.

The exam itself tests your knowledge of project management concepts and practices, including risk management, quality management, communication, and leadership. The IAPM certification is recognized internationally, taken entirely online and is suitable for project managers at various levels of experience.

Key Advantages:

  • Covers both traditional and Agile project management.
  • No specific prerequisites required.
  • Recognized internationally and suitable for a variety of industries.

Price: The certification/examination fee depends on the nationality. For instance, for residents from the United States the cost is approximately $540.

8. CompTIA Project+

CompTIA Project+ is a certification that validates the ability to manage smaller, less complex projects, making it suitable for IT professionals and project managers in other industries.

The CompTIA Project+ certification covers essential project management concepts and practices, including project lifecycle management, communication, resource management, and project documentation. The certification is designed for individuals who manage small to medium-sized projects but do not necessarily have a formal project management role.

The Project+ exam consists of 95 multiple-choice questions and tests your knowledge of project management principles and best practices. This certification is ideal for those looking to demonstrate their project management skills without the extensive prerequisites required by more advanced certifications.

Key Advantages:

  • Provides solid basics in project management principles.
  • No prerequisites required.
  • Suitable for IT professionals and project managers in various industries.

Price: The CompTIA Project+ exam fee is approximately $369.

9. Master Project Manager (MPM)

The Master Project Manager (MPM) certification, offered by the American Academy of Project Management (AAPM), focuses on project management and business management skills. It was designed for project managers aiming to move into senior roles, combining project management with strategic business skills.

The certification requires a combination of education and experience, including a degree and three years of project management experience or completion of an AAPM-approved training program.

The MPM certification covers advanced project management concepts, including strategic planning, risk management, quality control, and leadership. It is recognized internationally and is suitable for professionals seeking to enhance their executive-level project management skills.

Key Advantages:

  • Combines project management with strategic business skills.
  • Ideal for project managers aiming for senior roles.
  • Recognized internationally.

Price: The cost for the MPM certification varies but is typically around $300 for the exam and application fee.

10. PRINCE2 Agile Practitioner

Finally, the PRINCE2 Agile Practitioner certification closes our list of 10 best online project management certifications in 2024. Combining the flexibility of Agile with the structure of PRINCE2, the PRINCE2 Agile Practitioner certification is designed for those managing projects in Agile environments.

The PRINCE2 Agile Practitioner certification builds on the knowledge of PRINCE2 Foundation and focuses on how to tailor and apply PRINCE2 principles, themes, and processes in Agile contexts. Candidates must first pass the PRINCE2 Foundation exam before taking the Agile Practitioner exam.

The certification covers Agile concepts such as Scrum, Kanban, and Lean Startup, and demonstrates how to integrate these with the PRINCE2 methodology. It is suitable for project managers who work in environments where Agile methods are used and who need to understand how to adapt PRINCE2 to different project situations.

Key Advantages:

  • Combines the structure of PRINCE2 with the flexibility of Agile.
  • Suitable for a range of project management roles.
  • Recognized globally.

Price: The cost for the PRINCE2 Agile Practitioner online course (12 months access) with exam is approximately $1249, depending on the location.

Final Thoughts

Whether you’re a professional project manager or just starting a career in project management, there are many certifications to choose from that will help you solidify your knowledge and advance your career. Investing in a project management certification in 2024 can significantly enhance your skills and increase your marketability.

Choose the certification that aligns best with your career aspirations, company principles, industry peculiarities, and your budget. But remember – the certification is a worthy investment in your future project manager career.

IT Creative Labs Recognized as a Top Web Development Company in the USA by Techreviewer.co in 2024

IT Creative Labs, a leading provider of comprehensive web development and digital transformation solutions, proudly announces its inclusion in the prestigious list of top web development companies in the USA for 2024 by Techreviewer.co.

This recognition underscores IT Creative Labs’ commitment to excellence in web development, delivering cutting-edge solutions that drive digital success. With a robust portfolio that spans various industries, IT Creative Labs has consistently demonstrated its ability to craft dynamic websites and applications that cater to the unique needs of its clients.

The selection of IT Creative Labs by Techreviewer.co was based on several criteria, including company performance, services offered, and customer feedback. This meticulous assessment highlights the dedication and skill that IT Creative Labs brings to every project, confirming its status as a leader in the competitive web development landscape.

Commitment to Innovation and Customer Satisfaction

At IT Creative Labs, innovation is at the core of our operations. We employ the latest technologies and creative strategies to ensure our web solutions are not only visually appealing but also functionally superior. Our team of expert developers and designers work closely with clients to understand their vision and business objectives, delivering personalized solutions that enhance their online presence.

Customer satisfaction remains a top priority for IT Creative Labs. We believe in building lasting relationships with our clients, supporting them through every step of their digital journey. Our inclusion in Techreviewer.co’s list is a testament to our successful client partnerships and our commitment to providing high-quality services.

A Proven Track Record of Excellence

Over the years, IT Creative Labs has successfully completed numerous projects, helping businesses enhance their digital footprint and achieve their strategic goals. Our project portfolio includes work for startups, mid-sized businesses, and large enterprises, showcasing our versatility and ability to handle complex challenges.

The recognition from Techreviewer.co adds to a growing list of accolades that IT Creative Labs has received, affirming our position as a top-tier web development company. We are honored to be acknowledged in such a respected review and remain dedicated to maintaining our high standards of excellence.

Looking Forward

As we celebrate this achievement, IT Creative Labs is excited about the future. We are committed to continuing our pursuit of excellence, pushing the boundaries of web development to meet and exceed the expectations of our clients. Our team is eager to explore new technologies and innovative approaches that will keep us at the forefront of the industry.

We extend our sincerest thanks to Techreviewer.co for this recognition and to our clients and partners who have trusted us to be their guide in the digital world. Together, we look forward to creating more success stories in the ever-evolving landscape of web development.

About IT Creative Labs

IT Creative Labs is a premier web development company based in New York, specializing in creating bespoke digital solutions that empower businesses to thrive in the digital age. With a focus on innovation, quality, and customer satisfaction, IT Creative Labs is dedicated to helping clients achieve their business goals through state-of-the-art web development practices.

10 Best Mobile App Development Tools in 2024

In 2024, developers have access to an array of powerful tools that can help them create robust, scalable, and user-friendly applications. Choosing the right tools and software for mobile app development is essential for the success of your future applications. The right tools can significantly enhance productivity, ensure high performance, and provide a seamless user experience.

However, with so many options available, selecting the most suitable tools can be a daunting task. Here are some crucial factors you should consider before making your choice:

  • Platform compatibility
  • Team’s expertise
  • Speeding up the development process
  • Possibility of building high-performance apps
  • Cost of the tools
  • Integration capabilities

Among these factors, Platform Compatibility stands out as one of the most critical. Ensuring that the tools you choose support all the platforms you intend to target is vital for reaching a broader audience. For example, if you plan to develop an app for both iOS and Android, choosing a cross-platform tool like Flutter or React Native can save significant time and resources compared to developing separate native apps for each platform.

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Here, we explore the 10 best mobile app development tools that are setting the standard this year.

10 Best Tools for Mobile App Developers

Mobile app development tools are essential resources that assist developers in creating, testing, and deploying mobile applications. These tools cover various aspects of the development process, from writing code to designing user interfaces, managing databases, testing, and debugging. Here we explore 10 essential tools and software for mobile app development.

1. Flutter

Flutter, Google’s open-source UI toolkit, continues to dominate the cross-platform development space. Its ability to create natively compiled applications for mobile, web, and desktop from a single codebase makes it a favorite among developers. With a rich set of pre-designed widgets and a powerful rendering engine, Flutter simplifies the development of visually appealing apps.

Key Features:

  • Fast development with hot-reload
  • Rich set of customizable widgets
  • High performance and native-like experience

2. React Native

React Native, developed by Facebook, allows developers to build mobile apps using JavaScript and React. It’s renowned for its ability to deliver a truly native user experience while sharing code across platforms, making it a top choice for cross-platform development.

Key Features:

  • Code reusability across iOS and Android
  • Fast refresh for instant feedback
  • Large community and extensive libraries

3. Swift

Swift, Apple’s powerful and intuitive programming language, is the go-to for iOS development. Swift’s modern syntax, safety features, and performance make it ideal for developing fast and reliable iOS applications.

Key Features:

  • Strong typing and error handling
  • High performance and fast execution
  • Interoperability with Objective-C

4. Kotlin

Kotlin has become the preferred language for Android development, thanks to its concise syntax and full interoperability with Java. Kotlin’s modern features and enhanced readability make it a favorite among Android developers.

Key Features:

  • Concise and expressive syntax
  • Null safety to reduce runtime errors
  • Fully interoperable with Java

5. Firebase

Firebase, by Google, provides a comprehensive suite of backend services that simplify the development process. From real-time databases and authentication to analytics and cloud messaging, Firebase offers everything developers need to build and scale their applications.

Key Features:

  • Real-time database and Firestore
  • Robust authentication system
  • Analytics and performance monitoring

6. Xcode

Xcode is Apple’s official IDE for macOS, iOS, watchOS, and tvOS development. It includes a suite of development tools that simplify the process of creating, testing, and debugging applications on Apple platforms.

Key Features:

  • Integrated Interface Builder
  • Advanced debugging tools
  • Simulators for various Apple devices

7. Android Studio

Android Studio, the official IDE for Android development by Google, offers a powerful and comprehensive environment for building Android apps. Its robust set of features includes a visual layout editor, APK analyzer, and intelligent code editor.

Key Features:

  • Visual layout editor with drag-and-drop interface
  • Emulator for testing across multiple devices
  • Advanced code analysis and refactoring tools

8. Visual Studio Code

Visual Studio Code, a lightweight but powerful source code editor from Microsoft, is widely used for mobile app development. With support for various programming languages and a vast extension ecosystem, it provides a flexible environment for developers.

Key Features:

  • Support for numerous languages and frameworks
  • Extensive library of extensions
  • Integrated Git support

9. Xamarin

Xamarin, now part of Microsoft, allows developers to build cross-platform apps using C#. By sharing code across platforms, Xamarin enables developers to write once and run anywhere, ensuring a consistent experience on iOS and Android.

Key Features:

  • Code sharing across platforms
  • Native API access
  • Integrated with Visual Studio

10. GitHub

GitHub remains the leading platform for version control and collaboration. It provides a centralized space where developers can manage code, track changes, and collaborate with teams worldwide, making it indispensable for modern mobile app development.

Key Features:

  • Robust version control with Git
  • Collaboration tools like pull requests and code reviews
  • Integrated CI/CD pipelines with GitHub Actions

Conclusion

In 2024, mobile app development is more dynamic and efficient than ever, thanks to these powerful tools. Whether you’re developing native apps with Swift and Kotlin, exploring cross-platform options with Flutter and React Native, or leveraging backend services with Firebase, the right tools can significantly enhance your productivity and app quality. Stay updated with these top tools to ensure your mobile app projects are successful.

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