7 Ways to Use AI in Email Marketing in 2023

Email marketing has long been recognized as a highly effective and efficient marketing tool. It allows businesses to directly reach their target audience, deliver personalized messages, and build strong relationships with customers. However, in an era of information overload and evolving consumer preferences, it is crucial for marketers to constantly adapt and innovate to cut through the noise and deliver impactful email campaigns.

This is where artificial intelligence (AI) steps in. By leveraging AI technologies, email marketers can now automate and personalize their email campaigns, resulting in improved customer engagement and higher conversion rates. The transformative potential of AI in email marketing cannot be overstated, as it empowers marketers to unlock deeper insights, automate repetitive tasks, and make data-driven decisions that drive better results.

In this article, we will explore the growing role of AI in email marketing, and various ways it is being used by famous brands to optimize their campaigns. Ready to discover the AI magic in email marketing? Let’s go!

Table of Contents

What is AI in Email Marketing?

Artificial Intelligence in email marketing refers to the use of advanced technologies and algorithms to automate, optimize, and personalize various aspects of email campaigns. AI in email marketing is like having a personal curator for your email content. It analyzes mountains of data, deciphering customer preferences, behaviors, and interactions to create tailored experiences. It’s like having a sixth sense, predicting what your customers want before they even know it.

With AI, your emails become captivating conversations, effortlessly weaving personalization into each message. It knows just the right words to capture attention, crafting subject lines that demand to be clicked. It understands your customers’ journeys, delivering the right content at the perfect moment, increasing engagement and driving conversions. From dynamic product recommendations to hyper-targeted messaging, AI unlocks a world of possibilities, allowing you to connect with your customers on a deeper level.

7 Ways to Use AI in Email Marketing

As technology continues to advance, businesses are increasingly turning to AI to enhance their email marketing strategies. By harnessing the power of AI, companies can deliver more targeted and relevant messages to their subscribers, resulting in higher open rates, CTRs, and ultimately conversions.

Personalized Recommendations

In the competitive landscape of email marketing, standing out and capturing your audience’s attention is paramount. That’s where personalized recommendations powered by AI come into play, which are key factors in the success of email marketing campaigns.

Imagine this: your email arrives in your customer’s inbox, and instead of generic content, they are greeted with personalized product recommendations tailored specifically to their interests and preferences. It’s like having a virtual personal shopper, guiding them towards the products they are most likely to love. According to recent studies, personalized product recommendations can generate higher transaction rates compared to non-personalized emails.

So, how can you incorporate personalized recommendations into your email marketing strategy? It starts with leveraging AI-powered algorithms that analyze customer data, purchase history, browsing behavior, and other relevant metrics. These algorithms can generate real-time recommendations based on individual customer preferences and behaviors.

Many AI tools like Phrasee, Jasper or Brevo can help infuse your email content with captivating language that complements your personalized recommendations.

By integrating AI-powered personalization and recommendation engines into your email marketing campaigns, you can deliver a personalized and highly relevant experience to your customers. This level of customization not only boosts engagement and conversion rates, but also enhances customer loyalty and satisfaction.

A/B Testing and AI-Driven Campaign Optimization

Gone are the days of manually testing different variations of your email campaigns. AI-powered tools enable you to automate the A/B testing process. Popular platforms use advanced algorithms to analyze customer responses, click-through rates, open rates, and other engagement metrics. With this valuable data, they can identify winning email variants, helping you optimize your campaigns for better results.

The beauty of AI-driven campaign optimization is its ability to learn and adapt in real-time. As the algorithms analyze the performance data, they continuously refine and adjust the email content, subject lines, and call-to-action placements to maximize engagement and conversions. This iterative process ensures that your email campaigns are always improving and delivering the best possible results.

Send-Time Optimization and Predictive Scheduling

Timing is everything in email marketing, and AI brings a new level of precision to send-time optimization. AI-powered platforms leverage machine learning algorithms to analyze historical data, customer behavior patterns, and engagement trends. By doing so, they can determine the optimal time to send emails to each individual subscriber, increasing the likelihood of them opening, reading, and acting on your messages.

Predictive scheduling takes send-time optimization to the next level. Using AI algorithms, these platforms can predict when each subscriber is most likely to engage with their inbox based on their past behaviors. This allows you to send emails at the exact moment when they are most receptive, maximizing the chances of capturing their attention and driving conversions.

By embracing automated campaign optimization powered by AI, you can save time and resources while achieving better campaign performance.

Data Analysis & Segmentation

AI algorithms offer a transformative solution by enabling advanced data analysis and segmentation that takes personalization to new heights.

By analyzing customer data (demographic information, purchase history, browsing behavior, and engagement patterns), algorithms uncover valuable insights and patterns that would be impossible to detect manually. These insights enable you to create highly targeted segments based on customer preferences, interests, and behaviors.

With AI-powered data analysis, you can go beyond basic segmentation and dive into micro-segmentation. By breaking down your audience into smaller, more specific segments, you can deliver hyper-personalized email content that resonates with each individual subscriber. This level of personalization significantly increases the chances of engagement and conversions.

Moreover, AI algorithms can continuously learn and adapt based on customer interactions, ensuring that your segmentation strategies remain relevant and effective over time. As customer behaviors and preferences evolve, the algorithms automatically adjust the segmentation criteria, allowing you to stay ahead of the curve and deliver the right message to the right audience.

The application of AI algorithms for data analysis and segmentation not only enhances personalization but also improves overall campaign performance.

According to a study by Campaign Monitor, marketers know the importance of segmentation and agree with these statistics:

  • segmented campaigns can lead to a 760% increase in revenue (DMA).
  • 39% of email marketers that practice list segmentation see better open rates, and 24% see increased sales leads (eMarketer).

This staggering statistic underscores the significant impact that AI-powered data analysis can have on email marketing success.

Incorporating AI-driven data analysis and segmentation tools into your email marketing strategy empowers you to leverage customer data effectively and deliver highly targeted, personalized email campaigns to foster long-term customer loyalty.

Content Generation & Copywriting Assistance

Creating compelling content that resonates with your audience is crucial for driving engagement and conversions. AI tools offer valuable assistance in generating and refining email content to captivate your subscribers.

With content generation AI tools, you can streamline the process of creating engaging subject lines, captivating introductions, and persuasive calls-to-action. These tools help you identify powerful language patterns, emotional triggers, and optimal word choices that resonate with your target audience.

Additionally, AI-powered copywriting assistance enables you to maintain a consistent brand voice and style across your email campaigns. By analyzing your existing content and brand guidelines, these tools provide real-time feedback and suggestions to improve clarity, tone, and messaging alignment.

The use of AI in content generation and copywriting doesn’t replace human creativity but complements it. It offers data-driven insights and assists in crafting more effective email content that drives higher engagement and conversion rates.

Customer Churn Prediction and Retention Strategies

Did you know that acquiring a new customer can cost up to 5 times more than retaining an existing one? This fact underscores the importance of customer retention. Fortunately, by identifying key indicators and patterns, AI algorithms can predict which customers are at risk of churning, allowing you to take proactive measures to retain them. Tailored offers, exclusive discounts, or personalized recommendations can be deployed strategically to re-engage customers and reduce the likelihood of churn.

Furthermore, AI tools can help you identify the most effective retention strategies by analyzing the success of past campaigns. By understanding which tactics have worked in the past, you can optimize your retention efforts and allocate resources more efficiently.

Overall, AI-powered customer churn prediction and retention strategies empower you to proactively address customer attrition and increase loyalty. By identifying at-risk customers, personalizing your email campaigns, and implementing targeted retention tactics, you can foster long-term relationships and maximize customer lifetime value.

Email Deliverability and Spam Filtering Improvement

Imagine your carefully crafted email campaign disappearing into the depths of spam folders, never to be seen by your eager recipients. It’s a marketer’s nightmare! But fear not, AI tools come to the rescue, armed with cutting-edge algorithms to ensure your emails land in the coveted inbox.

Did you know that 45% of all emails are spam? That’s a staggering amount of unwanted clutter flooding inboxes worldwide. But with various AI-powered platforms you can cut through the noise and skyrocket your email deliverability rates.

Picture this: AI algorithms working tirelessly behind the scenes, analyzing every nook and cranny of your email content. They scrutinize your subject lines, email formatting, and even your sender reputation, all to improve your deliverability. These smart algorithms act as your personal email guardians, making sure your messages reach their intended recipients.

But that’s not all! AI doesn’t stop at just getting your emails delivered. It also knows the secret sauce to engage your audience. By learning from past performance data, AI tools can uncover valuable insights about your subscribers’ preferences. They help you craft captivating subject lines and optimize your email content to increase open rates and click-throughs.

Imagine the impact of having your emails not only reach the inbox but also ignite curiosity, spark emotions, and drive action. AI tools empower you to create personalized and relevant experiences for each recipient, captivating their attention and boosting engagement.

Examples of Good Email Marketing

Get ready to be inspired and learn from the best. These brands have set the bar high.

Email Experience by Amazon

Amazon is a master of tailoring their email campaigns to deliver a highly personalized and engaging experience to each individual customer.

Product Recommendations

Amazon has a sophisticated recommendation engine: by analyzing your browsing and purchase history, as well as your interactions with their website, Amazon AI algorithms work tirelessly to understand your preferences, interests, and shopping habits.

This wealth of data allows them to create personalized product recommendations that are uncannily accurate and enticing.

Dynamic Content

Amazon takes personalization to the next level by leveraging dynamic content. Imagine receiving an email with product suggestions that align with your recent searches or items left in your shopping cart. It’s like Amazon has a window into your shopping wishlist, delivering tailored content that speaks directly to your needs and desires.

Abandoned Cart Emails

If a customer adds items to their cart but doesn’t complete the purchase, Amazon sends personalized emails reminding them of the items left behind. These emails often include discounts or incentives to encourage the customer to return and complete the purchase.

ai in email marketing
Source: Kinsta.com

Order Updates & Tracking

Amazon sends personalized emails to provide customers with updates on their orders, including shipment notifications and estimated delivery dates. This enhances the customer experience and keeps them informed about their purchases.

ai in email marketing
Source: Really Good Emails

With millions of customers worldwide, Amazon’s personalized email marketing strategy is a force to be reckoned with. They’ve mastered the art of understanding their customers, delivering relevant content, and creating a seamless shopping experience that keeps shoppers hooked.

Visual Journey with the VSCO

VSCO is a popular photo editing and sharing platform. Their team understands the power of email marketing in enhancing user experience and keeping their community engaged. With their carefully crafted email campaigns, VSCO aims to deliver a seamless and inspiring experience to their users.

Inspiring Email Content

When it comes to email content, VSCO strikes a balance between informative and visually appealing. They go beyond traditional promotional emails and focus on providing value to their users. From sharing photography tips and tricks to showcasing the latest trends in visual storytelling, VSCO’s emails are designed to empower and inspire their community.

Personalization Approach

Personalization is a key element of VSCO’s email marketing strategy. They leverage user data and preferences to deliver personalized recommendations, ensuring that each user receives content that resonates with their unique interests. Whether it’s suggesting new editing techniques or showcasing curated collections based on individual preferences, VSCO’s personalized emails make their users feel seen and understood.

Building Connections 

Furthermore, VSCO’s emails serve as a bridge between their online platform and the real world. They often feature community spotlights, highlighting the work of talented photographers and creators within their community. This not only fosters a sense of connection and belonging but also inspires users to explore their own creativity and share their creations with others.

VSCO understands that email is not just a channel for promotion but an opportunity to connect, inspire, and empower their community of visual storytellers. Through their thoughtfully designed emails, VSCO creates an immersive and enriching experience that keeps their users excited, motivated, and continually coming back to explore the world of photography.

Udemy’s AI-Powered Email Hooks

Udemy, a leading online learning platform, leverages the potential of AI to optimize their email marketing campaigns and engage learners in a personalized manner. Through their innovative use of AI, Udemy offers a tailored learning experience to its users, driving sales, promoting course enrollment, and maximizing engagement.

Countdown Timers and Urgency

To create a sense of urgency and drive conversions, Udemy employs AI-driven countdown timers in their email campaigns. By highlighting limited-time offers, flash sales, and upcoming course price changes, Udemy encourages learners to take immediate action, boosting course enrollments during key promotional periods.

ai in email marketing 2023
Source: Really Good Emails

Personalized Recommendations 

Udemy sends targeted course recommendations to learners. By understanding each individual’s interests, skill level, and learning history, Udemy delivers personalized suggestions, helping learners discover courses that align with their goals and aspirations.

Discount Codes and Special Offers

AI-powered email marketing enables Udemy to dynamically generate and deliver personalized discount codes and exclusive offers to learners. By utilizing data on user preferences, browsing history, and wishlist items, Udemy ensures that learners receive relevant promotions, making their learning journey more affordable and enticing.

Black Friday and Seasonal Campaigns

AI empowers Udemy to craft targeted email campaigns for special events like Black Friday, Cyber Monday, and seasonal promotions. By leveraging predictive analytics and user insights, Udemy optimizes their email content and timing, ensuring learners receive compelling offers and promotions during these high-impact shopping periods.

Spotify: The Symphony of Personalization

Being a popular music streaming platform, Spotify is a prime example of how AI is used for marketing purposes.

Personalized Playlists

Spotify is able to generate personalized playlists for its users. Through sophisticated AI algorithms, Spotify analyzes user listening habits, preferences, and patterns to curate custom playlists tailored to each individual’s unique taste in music. This personalized approach not only keeps users engaged but also helps them discover new artists and songs that align with their musical interests.

ai in email marketing
Source: Really Good Emails

Music Recommendations and Discovery

In addition to personalized playlists, Spotify utilizes AI to provide accurate music recommendations. The platform’s recommendation system considers various factors such as the user’s listening history, liked songs, and genre preferences to suggest new tracks and artists they may enjoy. This personalized recommendation engine enables Spotify to offer a highly personalized and immersive music discovery experience to its users.

“Discover Weekly” and “Release Radar” Playlists

“Discover Weekly” compiles a curated selection of songs every week based on the user’s listening history and preferences. Similarly, “Release Radar” presents new releases from artists the user follows or has shown interest in. These playlists not only keep users engaged but also expose them to new music and help artists gain visibility.

ai in email marketing
Source: Really Good Emails

Shopping Experience with Nike

Personalized Product Recommendations

Nike provides tailored product recommendations to its customers. Through advanced data analysis and machine learning techniques, Nike’s recommendation engine suggests products that align with the individual preferences, browsing history, and purchase behavior of each customer. By understanding their customers’ unique tastes and preferences, Nike increases engagement and drives sales.

Customized Content and Offers

Nike AI-powered email campaigns deliver relevant content, such as new product launches, exclusive discounts, and personalized recommendations. This targeted approach ensures that customers receive emails that are tailored to their specific interests, enhancing their overall brand experience.

Social Engagement and Influencer Collaborations

Nike leverages AI to identify and collaborate with influential social media users and athletes. By analyzing social media data and engagement metrics, Nike identifies individuals who align with their brand values and target audience. Through strategic partnerships and influencer collaborations, Nike extends its reach and amplifies its brand message, connecting with customers through trusted voices and building a strong community.

Wrapping Up

Throughout this article, we have explored the transformative impact of AI in email marketing. AI offers numerous benefits for email marketing, including improved customer segmentation, predictive analytics, automated campaign optimization, and enhanced content generation. It empowers marketers to deliver highly targeted and personalized messages that resonate with their audience, resulting in better engagement, higher conversion rates, and improved ROI.

So, embrace the power of AI, stay ahead of the curve, and unlock the true potential of email marketing in the age of artificial intelligence. The future is bright, and with the right strategies and tools, your email marketing campaigns will soar to new heights of success.

Frequently Asked Questions

Top 10 AI Email Marketing Tools & Platforms in 2023

In this dynamic digital marketing world, standing out from the crowd and delivering content that truly resonates with customers is essential. According to The 2023 State of Email Workflows Report from Litmus, email marketing is the most effective marketing channel (41%), followed by social media (16%), and paid search (16%). That’s why it’s important to capture your audience’s attention and reduce the risk of being flagged as spam.

That’s where AI comes in.

AI enables marketers to go beyond generic mass emails by analyzing vast amounts of data, unveiling valuable insights, and tailoring messages to individual preferences. AI has the potential to transform the way businesses connect with their audience and drive tangible results.

Get ready to embark on a journey through the top 10 AI tools that are revolutionizing the way businesses engage with their customers. Discover how these groundbreaking technologies can elevate your campaigns, captivate your audience, and pave the way to unrivaled success. The future of email marketing is here, and it’s powered by the extraordinary capabilities of AI. Are you ready to take the leap?

Table of Contents

10 Best AI Tools to Revolutionize Your Email Marketing in 2023

Imagine a world where every email you receive feels like it was crafted just for you. That’s exactly what popular tools bring with their AI-powered platforms.

So let’s dive right in and explore the 10 AI tools that can enhance your email campaigns, drive higher ROI, and foster stronger customer relationships.

1. Phrasee

top ai email marketing tools

Phrasee uses natural language processing (NLP) to optimize email subject lines and copy, increasing open rates and engagement.

One of the most remarkable benefits of Phrasee is its unrivaled ability to optimize email campaigns. By analyzing massive amounts of data, Phrasee’s algorithms can generate subject lines and email copy that truly connect with your target audience. What does it bring you? Skyrocketing open rates, click-through rates, and ultimately, higher conversions.

Phrasee’s AI brilliance doesn’t stop there. By leveraging its cutting-edge technology, Phrasee also ensures that your email campaigns maintain a personalized touch. It’s no secret that personalization is the key to forging stronger customer relationships. With Phrasee, you can effortlessly tailor your messaging to individual recipients.

Feel free to reach out here to get more information about pricing.

2. Brevo (formerly Sendinblue)

top ai email marketing platforms

Brevo is another tool that makes email marketing easier. By leveraging the powerful capabilities of Brevo, businesses can optimize their email campaigns and achieve exceptional results.

With Brevo’s intuitive platform, companies can design and automate personalized email campaigns, segment their audience for targeted messaging, and analyze key metrics for continuous improvement. Brevo AI-driven solutions also enable businesses to maximize engagement and conversions by delivering the right message to the right audience at the right time.

With its user-friendly interface and robust features, Brevo empowers marketers to enhance their email marketing strategies and drive success.

If you’re interested in learning more about Brevo pricing, all the details can be found at this link.

3. Optimove

best ai email marketing tools

Optimove AI-powered email marketing tool is a game-changer for businesses looking to maximize engagement and conversions. Optimove combines the power of advanced analytics, machine learning, and predictive modeling to transform customer data into actionable insights. This cutting-edge platform analyzes vast amounts of customer information, from past behaviors to preferences, to unveil the hidden patterns that drive customer decisions.

With Optimove, businesses can take their email marketing campaigns to new heights by delivering the right message to the target audience at the proper time.

Whether you’re a small business or an enterprise-level company, Optimove’s customizable pricing plans cater to your specific needs.

4. Seventh Sense

top ai email marketing platforms

One of the key features of Seventh Sense is its AI-powered platform, which uses machine learning algorithms to analyze data and predict the best time for sending emails. By understanding individual recipient behavior patterns, it aims to increase open rates, click-through rates, and overall campaign effectiveness.

With its advanced AI algorithms, Seventh Sense considers various factors such as past email interactions, time zones, and individual preferences to deliver emails at the most opportune moment.

As a result, you will achieve email marketing success. Visit Hubspot and Marketo pages to get more information about pricing.

5. Movable Ink

top ai email marketing tools

Movable Ink is a dynamic platform that unleashes the power of creativity and personalization in email marketing.

From personalized offers to real-time updates, Movable Ink takes email campaigns from ordinary to extraordinary. With powerful tools and insightful analytics, Movable Ink enables data-driven decisions and continuous email marketing campaign optimization.

Contact Movable Ink here to build stronger connections with your audience and achieve remarkable results in email marketing campaigns.

6. rasa.io

best ai email marketing platforms

With rasa.io you can take personalization to a whole new level. Its AI-driven content curation engine analyzes the preferences and behaviors of each subscriber, handpicking the most relevant and captivating content just for them. As a result, your subscribers will be thrilled to find tailor-made content that truly speaks to their interests.

But it doesn’t stop there – rasa.io goes above and beyond by incorporating intelligent send time optimization. This means your emails will hit your subscribers’ inboxes at the perfect moment when they’re most likely to engage. The platform rasa.io helps you to have the power to create email campaigns that feel personal, engaging, and downright magical.

Discover rasa.io pricing details by clicking here.

7. ConvertKit

top ai email marketing tools

ConvertKit is the go-to solution for creators looking to supercharge their email marketing. With its intuitive interface and powerful features, ConvertKit empowers creators to connect with their audience effectively.

Thanks to automation, creators can set up personalized email sequences that engage subscribers based on their interests and behaviors. In fact, in 2023 ConvertKit creators have an average email open rate of 43%, even higher than the 2022 average open rate of 36%. That means that almost half of everyone who receives an email opens it.

ConvertKit also provides actionable analytics, giving creators insights into the performance of their email campaigns.

To sum it all up, ConvertKit is the ultimate companion for creators, offering automation, visually appealing templates, powerful segmentation, and actionable analytics.

Ready to learn about pricing? Visit this page for more details.

8. EmailOctopus

top ai email marketing tools

EmailOctopus provided a streamlined and cost-effective solution for businesses of all sizes. With its innovative features and user-friendly interface, EmailOctopus empowers users to create impactful email campaigns with ease.

EmailOctopus is simple to use. The platform offers a clean and intuitive interface that makes it effortless to design and send professional-looking emails. Whether you’re a seasoned marketer or a beginner, EmailOctopus ensures a smooth and enjoyable email creation process.

But don’t let its simplicity fool you – EmailOctopus packs a punch when it comes to functionality. With advanced segmentation capabilities, users can target specific segments of their audience with personalized messages, resulting in higher engagement and conversion rates.

Email deliverability is another area where EmailOctopus excels. By leveraging robust delivery infrastructure and industry-leading deliverability practices, EmailOctopus ensures that your emails land directly in your subscribers’ inboxes.

EmailOctopus offers simplicity, advanced segmentation, and excellent deliverability. Experience the power of EmailOctopus and find the details here.

9. Jasper AI

top ai email marketing platforms

Jasper AI is a cutting-edge platform that combines the power of artificial intelligence and automation to supercharge your email campaigns.

Its advanced algorithms analyze vast amounts of data to identify trends, customer behaviors, and preferences. Armed with this knowledge, you can create highly targeted and personalized email content that resonates with your audience.

With Jasper AI powerful automation capabilities, you can set up automated email sequences that engage your subscribers at every step of their journey. Whether it’s welcoming new subscribers, nurturing leads, or re-engaging inactive contacts, Jasper AI handles it all.

From intelligent insights to seamless automation, Jasper AI empowers you to connect with your audience and achieve exceptional results. Find out more about Jasper AI pricing and explore your options here.

10. Mailer Lite

top ai email marketing tools

Mailer Lite is the go-to email marketing tool that makes it effortless to create, send, and track engaging email campaigns.

One of Mailer Lite features is its intuitive drag-and-drop editor. Whether you’re a design pro or a beginner, you can easily create stunning emails that captivate your audience. Plus, with its responsive design capabilities, your emails will look great on any device.

Mailer Lite also offers advanced automation features that save you time and ensure timely communication with your subscribers. From welcome series to abandoned cart reminders, you can set up automated workflows that nurture leads and drive conversions.

Tracking the performance of your email campaigns is a breeze with Mailer Lite comprehensive analytics.

What’s more, Mailer Lite provides seamless integrations with popular e-commerce platforms, CRM systems, and other marketing tools.

Reach out to learn details about Mailer Lite pricing plan.

How to Choose the Ideal Email Marketing Platform for Your Company?

Choosing the right AI email marketing platform for your business requires careful consideration and evaluation. Here are some key factors to consider:

Define Your Goals

Determine your specific email marketing goals and objectives. Are you looking to improve personalization, increase open rates, automate campaigns, or enhance segmentation? Identifying your goals will help you narrow down the features and capabilities you need in an AI email marketing platform.

Assess AI Capabilities

Search for platforms that offer advanced AI capabilities such as machine learning, natural language processing, and predictive analytics. These technologies enable intelligent automation, personalized recommendations, and data-driven insights that can optimize your email marketing efforts.

Consider Integration

Evaluate whether the platform integrates seamlessly with your existing tech stack, such as CRM systems, customer databases, and marketing automation tools. Integration capabilities ensure smooth data flow and enable a more comprehensive and unified view of your customer data.

Scalability and Flexibility

Consider the scalability and flexibility of the platform. Can it handle your current email volume and accommodate future growth? Look for platforms that can adapt to your changing needs and allow for customization and configuration to align with your unique requirements.

User-friendly Interface

Ensure the platform has a user-friendly interface and intuitive workflows. A user-oriented platform will make it easier for your team to navigate, create and optimize campaigns, and leverage the AI features effectively.

Support and Training

Evaluate the level of support and training provided by the platform. A reliable vendor should offer comprehensive documentation, training resources, and responsive customer support to assist you in maximizing the platform’s potential.

Pricing and ROI

Consider the pricing structure and evaluate the platform’s potential return on investment (ROI). Compare the features, capabilities, and pricing plans offered by different vendors to find the right balance between cost and value.

By carefully assessing these factors and conducting thorough research, you can choose the AI email marketing platform that aligns with your company’s needs and helps you achieve your marketing goals.

Wrap Up

The key to successful AI implementation lies in understanding your specific goals, choosing the right AI email marketing platform, and leveraging its capabilities to drive meaningful results. By harnessing the power of AI, marketers can unlock the full potential of their email campaigns and create highly engaging and personalized experiences for their audience.

We hope this article has provided valuable insights into various AI email marketing tools and guided you in selecting the perfect fit for your business! Enjoy your journey in the world of email marketing!

Email Marketing Best Practices

Use email marketing automation to deliver personalized value at key points in the customer journey.

According to Hubspot, email marketing produces a 3,800% return on investment, while MarTech indicates that firms sophisticated in email marketing automation achieve 80% more sales at a 33% lower cost. Thus, even with the inundation of emails that people receive on a daily basis, email remains a valuable channel to engage, inform, and inspire your prospective and existing customer base. In order to succeed, you must deliver personalized value at the right time in the customer journey, building to a crescendo with the subject line through to every detail of the header, copy, images, calls to action, and signature line. To facilitate your efforts, we’ve deconstructed the email process in order to give insight into best practices that drive campaign results.

Subject Line: balance being descriptive with brevity in order to drive an informed open

For any email campaign, the subject line is your first opportunity to entice as well as a gate between your audience and the valuable content stored within the body of the email. Because of this, it is important to word the subject line in a way that the audience can process the information quickly while including enough information so as to inform the audience of the benefit they will receive upon open. Click bait that may drive opens can result in consumers feeling frustrated with unmet expectations, resulting in lack of further engagement or even unsubscribes, while verbose lines that overexpress meaning can lose the reader’s attention and fail to drive the intended open behavior in the first place. Factoring in sent, open, click-to-open, and click rates, Marketo finds that 7 word subject lines yield optimal engagement, while Mailchimp recommends using no more than 9 words and 60 characters. Additionally, positioning deals and incentives up front, such as “50% off if you refer a friend” can motivate engagement and increase opens. With whatever strategy you choose, craft the subject line to reduce friction and encourage open with integrity.

Content: formulate the contents of the email to maintain attention, deliver value, and drive action

Now that you’ve guided the audience member to open the email, the goal of its contents is to cultivate the reader’s interest and inspire specific next steps. With this, the copy should communicate value concisely alongside aesthetically pleasing visuals that aid in transmission of information and processing speed. Multiple, relevant calls to action should be placed conspicuously throughout in order to stimulate desired next steps such as click, call, download, and buy. Constant Contact recommends composing emails with 20 lines of text or less, while Hubspot advocates for positioning the primary message and call to action above the fold to ensure detection. Once you have a draft of the email in its entirety, it’s advantageous to employ a “5 second test” in which a friend or colleague reviews the email in 5 seconds in to discern whether your intended call to action is readily apparent.

Segmentation: segment your audience in order to deliver personalized content at the right time in the customer journey

Since prospects and customers within your target audience have different needs, tastes, and interests, it is imperative to deliver tailored value based on who you’re communicating with as well as the recipient’s stage within the customer journey. To achieve such personalization, it is beneficial to segment your audience based on demographic, geographic, behavioral, and/or benefit data that meaningfully distinguishes one cluster of consumer profiles from the next. For example, if you’re a department store, you could segment based on product category interest of Children’s Clothing versus Household Goods, or if you’re a skincare brand, you could segment based on Age, Location Climate, and Gender. Once segmentation is complete, personalize email campaigns based on each segment’s key attributes and customer stage. For instance, if you’re the skincare brand, you could tailor messaging to customer stage by targeting customers considering purchase with informational content such as “Our favorite moisturizers for dry skin” versus targeting customers who have already purchased with replenishment content such as “Is your skin thirsty? Looks like you’re due for a refill!” However you choose to segment and personalize, do it and iterate, as data from Constant Contact suggests that personalized emails achieve a median return on investment of 122%, while SalesForce indicates personalized emails yield a 14% uplift in click through rate and a 10% uplift in conversions.

Cadence: initiate campaigns based on consumer triggers, using a frequency that nurtures rather than annoys

With email marketing, it is critical to deliver the right message at the right time. In order to ensure relevancy with timing, it is helpful to initiate campaigns based on triggers that consumers activate, such as signing up for a newsletter, referring a friend, consuming a particular piece of content, or reviewing a certain product. Therefore, defining the specific actions that set your email campaigns in motion is of paramount importance since, once initiated, your automated cadence will drive the campaign through to completion. For mass emails intended to reach your entire contact list, a quarterly or monthly frequency is par for the course, whereas for segmented emails intended to engage a subset of your contacts, a bi-weekly or weekly cadence is commonplace. This aligns with Marketing Sherpa’s survey observation that 60% of customers opt for a weekly touch.

A/B Testing: split test in order to optimize performance, and, once optimized, keep testing

Based on past experience, industry research, and engagement data, you can make assumptions about your target consumers’ preferences and the behavior that you expect for them to take in response to your email marketing. But even the best assumptions find resulting performance influenced by unanticipated variables. With this, it is important to split test different elements of your emails including subject lines, copy, content, the “from” name and email address, send days and times, layout, tone of voice, and calls to action in order to find the mix that drives optimal business results. While iterating, test 1 variable at a time to isolate each factor that is driving performance improvement or decline. Once you find the highest performing blend, repeat your success across other campaigns and continue to test even the most successful campaigns, as consumer trends and sentiments change over time. Trust the data, and continue to iterate based on data-driven discoveries that inform the path forward.

Final thoughts

Email marketing requires a calculated blend of creativity, analytics, and iteration to succeed. As long as you keep the customer first and listen to the data, incremental improvements will drive the path to a successful outcome.

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3 Innovative Applications of Digital Personalization in B2C

Digital personalization is about using insights on consumer behavior to deliver tailored value.

The holy grail of marketing would be to actionably understand individuals’ conscious and subconscious desires, interests, and needs, as well as the factors that drive each person’s decision making process. With this, we could more seamlessly predict consumers’ intent and model out value propositions that align with such proclivities in order to deliver them in the right place and at the right time. The modes by which we are able to gain a semblance of this understanding today are by asking consumers about their demands directly, soliciting those who know them well, and observing their environments and behaviors, both physical and digital. And once we have an understanding, personalization is about using our insights to identify patterns and moments that can be used to tailor one or all of the 4 P’s of the marketing mix (the 4 being product, price, place, and promotion) to the target individual.

With increasing creativity and sophistication in information capture, data analytics, and machine learning, we are progressing towards true mass-personalization becoming a reality at an accelerated pace. With this, below is some inspiration on digital personalization in B2C based on the initiatives of 3 leading brands.


With the objective of targeting the profitable, expecting mother segment, Target took the application of statistics to behavioral analysis to a profound level. The retailer’s statisticians sought to identify changes in women’s purchasing patterns that were indicative of pregnancy so that Target could personalize value at this life stage. Based on their insights, Target found a high correlation between an increase in the purchasing of a distinct set of items, including specific supplements, unscented lotions and soaps, cotton balls, washcloths, and beyond, and pregnancy status. With this, they were able to personalize digital marketing campaigns and coupon offerings for products within the Baby category, tailored to each stage of the pregnancy. Target’s achievement in understanding and personalizing value to both new and repeat mothers marked a triumph in using predictive insights to identify an important life moment and deliver tailored marketing that meets the segment’s needs. While the insights do exist in our databases, it is incumbent upon us as marketers to find the needle in the haystack of data in order to better understand and serve our target customers.

Iberia Airlines

Identifying an opportunity to facilitate gift-giving during the holiday season, Iberia Airlines launched an initiative to creatively solicit customers’ travel-related desires and influence purchase by personalizing gift suggestions to those within the travelers’ social circles. To achieve this, Iberia surveyed customers, asking them where they wanted to vacation and with whom, as well as the email addresses of their intended travel companions. Based on responses, Iberia targeted the intended travel companions with emails suggesting the perfect gift for their adventurous friend, subsequently targeting with banner ads and beyond. Through asking the customers directly, Iberia was able to understand their interests and used the insights derived from one consumer to personalize value to another.


Identifying a recurring situational context in which consumers prefer to dine from home, GrubHub automated email marketing campaigns that personalized to the weather conditions of their target audience. Based on geolocation information and weather forecast data, the food delivery service emailed customers when it rained, suggesting that they stay dry and indulge in delicious delivery options within the comfort of their homes. While GrubHub also conducts deep level analysis on customer transaction data in order to identify trending food offerings and understand food preferences in the effort to personalize its value proposition, sometimes understanding and personalization can be derived and initiated based on one or two surface-level insights. Beyond food delivery, we see this simplicity of execution in the marketing of many retail apparel brands who serve dynamic website content based on whether it is a sunny day that calls for a blouse or a brisk day in which a jacket would best fit.

Final Thought

Setting Heisenberg’s uncertainty principle aside, if we could understand the position, mass, direction, and momentum of every particle in the universe at one snapshot in time, we’d be able to model all future interactions with precision. In a similar fashion, the closer we can get to perfectly understanding the factors that drive consumer behavior, the better we’ll be able to model future consumption patterns and personalize our marketing mix to our target audience.

Segmentation and Dynamic Content Fuel Email Personalization

Leverage list segmentation, dynamic content, and dynamic fields to drive email personalization.

Research from Experian Marketing Services indicates that personalized emails drive 6x greater transaction rates than their non-tailored counterparts while Data Marketing Association evidences a 760% uplift in email-attributed revenue from segmented campaigns. However, with less than 50% of retailers sending personalized product recommendations through this high-performing channel, it’s clear that there are low hanging opportunities for enhancement. Because of this, we’ve put together some actionable insights on how to tailor emails with the aim of increasing relevancy, boosting performance, and ultimately earning subscriber satisfaction.

Utilize segmentation to drive personalization at scale and enhance performance outcomes

According to Mailchimp, segmented emails drive 14.31% more opens, 9.37% fewer unsubscribes, and 100.95% more clicks than non-segmented campaigns. Thus, in order to partake in the performance gains, it’s important to divide your contact list up based on distinct and meaningful consumer attributes provided during opt in and to augment that data with other first party data sources, such as that from your marketing automation platform, CRM, and beyond. Segments can be created based on surface-level characteristics such as demographic, geographic, and firmographic data as well as based on deeper-level attributes such as psychographic, behavioral, and benefit data. For example, if you were a cosmetics company, you could segment based on data points including age, gender, number of past purchases, and product category interest in order to send offers and discounts for items in related product groups to customers who have expressed loyalty and met a threshold of repeat purchases. Additionally, automation based on triggers and stages in the customer lifecycle can help increase relevancy. With this, you’ll be better equipped to send the right message to the right person at the right time, based on an understanding of customer insights, past purchase behavior, digital content consumption, and events driven by goal conversions. Segmentation that is performed correctly facilitates personalization at scale, resulting in outreach that better aligns with consumers’ motivations, preferences, and desires.

Leverage dynamic content and dynamic fields to ensure relevancy

Writing tailored emails to everyone on your contact list would take an exorbitant amount of time while writing generic, catch-all emails would fail to achieve relevancy. Thus, in order to increase efficiency without reducing personalization, it is beneficial to employ an email strategy that leverages both dynamic fields and dynamic content that adjust based on the recipient’s profile. Dynamic fields that tailor messaging to the recipient’s name, location, company, and beyond engender a personalized feel, indicating to the subscriber that the personal information they handed over was not for nothing. Dynamic content that customizes blog posts and product recommendations to recipients’ preferences adds value, facilitating their achievement of goals surrounding decisions they are seeking information on and purchases they are looking to make. To ground dynamic fields and content in an example, if you were a cruise line coming up to the winter holidays, you could write an email such as “Hi [name], how enjoyable would it be to bask in the sun rather than chill in [location]’s [temperature] weather?” and include blog posts and offerings that populate based on the recipient’s content consumption on specific coastal regions and prior purchase history.

When utilizing dynamic content and fields, it is important to have correct, up to date subscriber data, else the attempt at personalization and relevancy will be received as prefabricated and careless. Used correctly over time, click through rates and the overall return on your email marketing strategy will increase as subscribers come to recognize your emails are tailored to them.

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NY Email Marketing

A lot has been going on at ITCL and this post I would like to make a little different. It will still be industry focused (because we live and breathe technology and innovation) but it will be more personal. In the time when most of it can be done by an AI assistant it feels right to take a moment and jot a few words myself. 

A couple years back we had the honor to be represented at Forbes Under 30 conference as well as at NY Tech Week. More detailed posts on each to follow. This year we have big plans for our small company. In addition to our consulting and software development services (web, mobile) we are expanding our email marketing services, which will be consumed by digital marketing services. We have been working hard on establishing this line of business last year and are thrilled to finally “get it off the ground”.  Please welcome NY Email Marketing, your go-to digital agency for all things email marketing and what I like to call a digital marketing hub. It also means that we are hiring to expand our strong team of Salesforce Marketing Cloud certified professionals and experts in other digital marketing platforms, such as IBM Marketing Cloud, Adobe Marketing Cloud, Oracle Marketing Cloud and others. Because Digital Marketing is such a buzz word and because there is a plethora of marketing cloud platforms out there and because it is very easy to get confused which platform would work best for your business and because we would like to share our expertise with those in need, we are preparing a very cool case study on the subject. We will review top 10 digital marketing platforms and rate their features to give you a good grip on the current offerings and to empower you to make informed strategic decisions on which digital marketing solution would be the best option for your business.

Excited to congratulate the team on the launch of a new email marketing hub!


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