AR/VR Trends for Better Clothes Fitting in Fashion Industry and Beyond

The fashion industry is constantly evolving, and with the advent of AR/VR technology, the way we try on and purchase clothes is changing. Here are some of the current AR/VR trends in the fashion industry that we have worked on for our clients thus far:

  • Virtual Try-Ons: AR and VR technologies are being used to create virtual fitting rooms where customers can try on clothes without physically being in the store. Brands are using this technology to improve the customer experience and reduce returns.
  • Customized Fit: With AR/VR, customers can see how clothes fit on a virtual model that is customized to their body shape and size. This allows customers to get a better idea of how a garment will fit, reducing the likelihood of returns.
  • Interactive Showrooms: AR and VR are being used to create interactive showrooms where customers can see how clothes look in different environments and lighting conditions. This allows customers to make more informed purchasing decisions.
  • Personalized Style Recommendations: AR/VR technology is being used to recommend clothes based on customers’ personal style and preferences. This helps customers find clothes that fit their body and style, and increases customer satisfaction.
  • Sustainable Fashion: AR/VR is also being used to promote sustainable fashion. For example, virtual try-ons can be used to showcase the environmental impact of certain fabrics and manufacturing processes, helping customers make more sustainable choices.

In conclusion, AR/VR is changing the way we try on and purchase clothes, making the experience more personalized, sustainable, and enjoyable. These were just some of the use cases we have worked on, as you can imagine, there are many more actual use cases. As technology continues to evolve, we can expect to see even more innovative uses of AR/VR in the fashion industry.

Are you in the fashion or beauty industry and looking to stand out? Are you in a different industry but looking into AR/VR applications to solve your business problem? Reach out and let’s discuss what technology solution would be the best fit for you!

The Power of Effective Marketing Automation You Didn’t Know About

It’s no doubt that we live in a time when technology changed the world and our lives particularly. In a good way. It’s crucial for the businesses to adapt to the changes and improve the existing processes to stay successful and profitable.

At ITCL we think that human approach with the right tools can make the businesses succeed, one of those tools is marketing automation. Cloud based software designed to streamline the marketing efforts on targeting prospects and existing customers. There are so many great use cases for marketing automation available that would be hard to describe in one single article. However, I will try to briefly cover a few topics that might spark your interest in this technology.

To start, one of the most important goals for client-faced businesses is to optimize human resources engagement on repetitive tasks but still have contact with a customer. Let’s imagine that someone is organizing a big conference with multiple well-known speakers that bring quite a big audience. Managing the process of registration and supplying relevant information might not be an easy task. Marketing automation professional services can help to collect, organize and spread the information among the audience of attendees. The whole process, easily. In addition to that, keeping engagement and customer satisfaction at a high level is another task that can be accomplished with providing relevant personalized information to the selected audience. Only useful, easily readable, only relevant information from the business to the customer with minimum efforts from the customer’s side. That would be a well-designed email easily readable across mobile and desktop devices, with information about speaker’s sessions that the customer subscribed to, organized in the right way based on start/end session time, and quick intro per each session. The list of enhancements is limited to imagination only, for example, add the functionality to add to the calendar, create a path plan on the exhibition floor to navigate the customer how to get from one session to another; when is the lunch break and what are the options and food/drink location on the map; provide the recommendations on the other speakers sessions based on customer’s persona/profile; etc. It’s also possible to include relevant advertising in these communications to further benefit the business and customers needs.

The successful setup and execution of this campaign will minimize the organizer time and effort in managing inquiries and responses from/to the clients. And let’s imagine the impact on the subsequent setup of such exhibitions down the road, when everything is pretty much defined and just small details would require adjustments and revisions.

How to Handle Pushback

Pushback is an inevitable part of our life in general and work in particular. There are different scenarios and types of pushback. Below is a simple powerful framework that you can apply in most situations to enable you to leverage pushback as a stimulation for candid and productive discussions.

  • Talk about the WHY. If pushback is expected then before vocalizing your idea or point of view (or whatever the case might be), start with the WHY. First explain why what you say next is important to consider or why it should be brought up right now or implemented the way you suggest. Then move to the solution or the discussion of the subject. Make sure your argumentation is short and straight to the point.
  • Ask about the WHY. Ask the people who are giving you pushback why they think otherwise.
  • Give them room to speak and be heard. Make sure the communication is in a professional and constructive manner. It has to be a dialogue not a tug-of-war.
  • Offer your point of view as an option and welcome other solutions for discussion. If you are putting forward a solution to the problem but all you hear is pushback with no feedback, welcome alternative ideas and discuss them as a team.
  • Come prepared. Do your research and ensure what you are bringing up is accurate and indeed relevant given the status quo. If applicable, circulate your idea/solution within the team or other project stakeholders, to get a certain level of validation and backup.
  • Use pushback as a tool to improve your solution and come back stronger.
  • Never take it personally, no matter what.

Digital Transformation Project for an Insurance Company

Over the years IT Creative Labs has implemented many different projects of various complexity and across many different niches. Our development team comprises senior professionals only and today we asked our lead backend engineer Vlad to share some insights on his work using one of the projects as an example.

The insurance company wanted to semi-automate the process of reviewing insurance claims, track statistics and semi-automate the process of filling out the forms, should the claim be approved for coverage. In order to achieve that the insurance company needed to automate the processing of user documents and to be able to obtain structured user data as a result of that processing. This automated process also needed to be integrated with the existing systems that the insurance company was using already. The first thing we did with the client is break down their requirements into smaller tasks, identifying key objectives.

Useful side note from Vlad: Any task, even the most difficult one, can be broken down into smaller sub-tasks. This concept is called Microproductivity.

Here is the breakdown Vlad & the team proposed:

Task 1

Problem: Documents were rotated differently, some were flipped upside down

Solution: Created an automated process of proper rotation for all the documents. A simple CV (Computer Vision) algorithm was used for that.

Task 2

Problem: Sometimes a scan of a document can be the size of A4 and the document itself is the size of an ID card.

Solution: Implemented a fixed-scale document template by cropping along the edge of the document and removing white space.

Task 3

Problem: Ability to identify the type of documents to be able to extract relevant fields from them.

Solution: A classifier model was implemented based on ML (machine learning), where the convolution neural network was trained on a high volume of documents and error validation (backpropagation).

Task 4

Problem: Different types of documents, a lot of older document types, hand-written documentation.

Solution: Implemented text recognition from image. A classic recognition model for Latin language was implemented.

Task 5

Problem: Extract recognized information and structure it properly mapping it to the correct fields, so it is presented in the cohesive and standardized manner.

Solution: Create an automated machine learning model, trained on specific types of documents,  to extract information from the document and fill in the fields. When the fields were empty, we used an additional filling algorithm for placing all the appropriately identified elements on the coordinate grid.

In Vlad’s own words: “Everything was simple: just several models, algorithms, training and the task was done.”

For this project the following techstack was used: OpenCV, Python, Tensor Flow, Keras. React for frontend and Flask for backend, PostgreSQL for data storage.

As a result of creating this semi-automated machine learning-based process and integrating it with the rest of the existing systems, the insurance company was able to significantly cut down processing time and human error while being able to process larger volumes without increasing its staff count.

If you have a project in mind that you’d like to chat about – reach out!

Why Flutter is a Good Choice for Your Next Mobile Application Development Project

Flutter is an open source framework by Google for building beautiful, natively compiled, multi-platform applications from a single codebase.
There are a few differentiating advantages of Flutter app development. Let’s look at some of the major ones.

We have asked our flutter enthusiasts to provide their feedback on why they love flutter so much and why they’d recommend this framework above any other for your next software development project, especially when it comes to mobile application development. Here is what they said:

Cross-platform development

Flutter is cross-platform development, in which developers can build attractive apps in iOS and Android platforms contemporaneously.

As a result, Flutter programming is a great choice from cost-savings perspective, as you don’t have to hire two development teams to build a separate application for each of the mobile platforms.

Faster code writing

Flutter code compiles to ARM or Intel machine code as well as JavaScript, for fast performance on any device.

Hot reload

Typically, iOS and Android developers need to write code, then wait for it to compile, and be loaded on the device before seeing changes. But, with Flutter’s hot reload, they can check the effects immediately or without delay.

Reach users on every screen

Deploy to multiple devices from a single codebase: mobile, web, desktop, and embedded devices.

Native performance

Flutter compiles down to native machine code for fast apps and beautiful animations.

is flutter a good choice for web app development

Strong Community

Flutter is supported and used by Google, trusted by well-known brands around the world, and maintained by a community of global developers.

Some of them: Abbey Road, Alibaba, BMW, Byte Dance, Capital One, Dream11, Ebay, Emaar, Grab, Google, Groupon, Toyota, MGM, Nubank, NY Times, Philips Hue, Sonos, Square, Tencent.

Flutter continues to grow, both in usage and in the size of the ecosystem. Every day, more than 1,000 new mobile apps using Flutter are published to the Apple and Google Play stores, along with more usage on web and desktop. And the Flutter package ecosystem now comprises over 25,000 packages, providing further evidence of maturity and breadth.

Always open source

Trusted by a global community of contributors and supported by Google, Flutter is open, transparent, and reliable.

Interested to work with Flutter or apply it to your business idea?

We’ve got you covered! Tell us about the project you have in mind and we will help you turn your idea into reality!

What is MVVM?

Model–view–viewmodel (MVVM) is a software architectural pattern that facilitates the separation of the development of the graphical user interface (the view) – be it via a markup language or GUI code – from the development of the business logic or back-end logic (the model) so that the view is not dependent on any specific model platform.

The viewmodel of MVVM is a value converter, meaning the viewmodel is responsible for exposing (converting) the data objects from the model in such a way that objects are easily managed and presented. In this respect, the viewmodel is more model than view, and handles most if not all of the view’s display logic. The viewmodel may implement a mediator pattern, organizing access to the back-end logic around the set of use cases supported by the view.

MVVM was invented by Microsoft architects Ken Cooper and Ted Peters specifically to simplify event-driven programming of user interfaces. The pattern was incorporated into Windows Presentation Foundation (WPF) (Microsoft’s .NET graphics system) and Silverlight (WPF’s Internet application derivative).

Like many other design patterns, MVVM helps organize code and break programs into modules to make development, updating and reuse of code simpler and faster. The pattern is often used in Windows and web graphics presentation software.

The separation of the code in MVVM is divided into View, ViewModel and Model:

  • View is the collection of visible elements, which also receives user input. This includes user interfaces (UI), animations and text. The content of View is not interacted with directly to change what is presented.
  • ViewModel is located between the View and Model layers. This is where the controls for interacting with View are housed, while binding is used to connect the UI elements in View to the controls in ViewModel.
  • Model houses the logic for the program, which is retrieved by the ViewModel upon its own receipt of input from the user through View.

MVVM is a powerful architectural pattern that has gained immense popularity in recent years due to its numerous advantages. However, as with any design pattern, it also has its drawbacks. To make an informed decision on whether to use MVVM for your application, it’s important to understand its key features, as well as its advantages and disadvantages. So, let’s explore them in more detail.

Features

MVVM separates the different concerns of an application, making it easier to maintain and scale. Let’s take a closer look at the key features of MVVM and how they can be improved:

  1. Life Cycle State

    One of the key benefits of MVVM is that it helps maintain the life cycle state of an application. The ViewModel can store and manage the application state, allowing the application to resume where the user left off. To improve this feature, we can use the Android Architecture Components like ViewModel and LiveData to persist data and manage the application state effectively.

  2. UI and Business Logic Separation

    MVVM keeps UI components away from the business logic, making the code more modular and maintainable. To further improve this feature, we can use Data Binding to simplify the code and reduce boilerplate. By using Data Binding, we can bind UI components directly to ViewModel properties, reducing the amount of code required to update the UI.

  3. Business Logic and Database Operations

    MVVM keeps the business logic separate from the database operations. This separation of concerns makes the code more testable and maintainable. To improve this feature, we can use the Repository pattern to further decouple the ViewModel from the database. The Repository acts as a mediator between the ViewModel and the database, providing a simple and consistent interface to perform database operations.

  4. Easy to Understand and Read

    MVVM is designed to be easy to understand and read. The ViewModel acts as a mediator between the View and the Model, making it easier to reason about the code. To further improve this feature, we can use the SOLID principles to keep the code clean and maintainable. By following SOLID principles like Single Responsibility and Dependency Inversion, we can create code that is easy to understand and maintain.

Now that we have explored the key features of MVVM and how they can be improved, let’s take a closer look at the advantages and disadvantages of this architectural pattern.

Advantages

  • Maintainability

    The Model-View-ViewModel (MVVM) architecture pattern has become a popular choice for building software applications, and for good reasons. One of the key advantages of MVVM is its maintainability, which allows developers to remain agile and continuously release successive versions quickly. This is due to the clear separation of concerns within the architecture, making it easier to modify and update the codebase without affecting other parts of the application.

  • Extensibility

    Another benefit of MVVM is its extensibility. The architecture enables developers to add new pieces of code or replace existing ones without requiring significant modifications to the overall system. This makes it easier to scale and evolve the application over time, adapting to new requirements and changes in the market.

  • Testability

    Moreover, MVVM promotes testability by separating the business logic from the view layer, making it easier to write unit tests against the core logic. This not only improves the overall quality of the codebase but also reduces the likelihood of introducing new bugs during the development process.

  • Transparent Communication

    Finally, the transparent communication between the layers of an application is another advantage of MVVM. The view model provides a clear and concise interface to the view controller, which populates the view layer and interacts with the model layer. This results in a transparent and seamless communication between the different layers of the application, making it easier to understand and maintain the codebase.

In conclusion, the advantages of MVVM make it a great choice for developers who want to build scalable, maintainable and extensible software applications. Its clear separation of concerns, testability and transparent communication between layers, make it a powerful tool for building high-quality software applications that can adapt to changes in the market and evolving business requirements.

Disadvantages

Like any software architecture pattern, MVVM also has some disadvantages that developers should consider before adopting it. Here are a few of them:

  1. Learning curve: MVVM can have a steep learning curve for developers who are new to the pattern, which can lead to longer development times and potential mistakes during implementation.
  2. Increased complexity: While MVVM promotes separation of concerns, it can also increase the complexity of the application due to the added layers of abstraction. This can make it harder to debug and maintain the codebase.
  3. Overkill for simple UIs: For simple UIs, MVVM can be considered overkill, and using a simpler pattern or approach may be more appropriate.
  4. Designing the ViewModel: In larger applications, designing the ViewModel layer can be challenging, as it needs to handle multiple use cases and be flexible enough to accommodate changes in the future.
  5. Debugging complex data bindings: MVVM relies heavily on data binding, which can make debugging more difficult, especially when dealing with complex data bindings.

Despite these disadvantages, MVVM remains a popular and powerful architecture pattern for building software applications. Developers should weigh the pros and cons carefully and choose the architecture pattern that best fits their specific use case and project requirements.

What is CICD and why is it so Popular?

What is CI/CD?

CI/CD is a set of practices that automate the building, testing, and deployment stages of software development. Automation reduces delivery timelines and increases reliability across the development life cycle.

Most modern applications require developing code using a variety of platforms and tools, so teams need a consistent mechanism to integrate and validate changes. Continuous integration establishes an automated way to build, package, and test their applications. Having a consistent integration process encourages developers to commit code changes more frequently, focus on meeting business requirements, code quality, and security, which leads to better collaboration and code quality.

Continuous integration and continuous delivery are two distinct processes in CI/CD and have different purposes:

  • CI runs automated build-and-test steps to ensure that code changes reliably merge into the central repository.
  • CD provides a quick and seamless method of delivering the code to end-users.

So the main goal of CI/CD is to help developers ship software with speed and efficiency. The team continuously delivers code into production, running an ongoing flow of new features and bug fixes.

The most popular CI/CD tools

A CI/CD tool helps DevOps teams create a pipeline and automate integration, deployment, and testing stages. Some tools specifically handle the integration (CI) side, some manage development and deployment (CD), while others specialize in continuous testing or related functions.

Here is a list of the most popular CI/CD tools you can choose from:

  • Jenkins: An automation server that can handle anything from simple CI to a complex CI/CD pipeline.
  • TeamCity: A CI server that helps build and deploy projects with reusable settings and configurations.
  • Spinnaker: An open-source CD platform ideal for multi-cloud environments.
  • GoCD: A CI/CD server that emphasizes modeling and visualization.
  • CircleCI: A flexible, cloud-based CI/CD tool perfect for smaller projects.
  • Travis CI: A Ruby-based tool with a robust build matrix.
  • Bamboo: A CI server with support for several top stacks (Docker, AWS, Amazon S3, Git, CodeDeploy, Mercurial) and up to a hundred remote build agents.

CI/CD enables more frequent code deployment.

So, let’s sum up

CI packages, tests builds, and notifies developers if something goes wrong. The CD automatically deploys applications and performs additional tests.

CI/CD pipelines are designed for organizations that need to make frequent changes to applications with a reliable delivery process. In addition to build standardization, test development, and deployment automation, we get a holistic production process for deploying code changes. The introduction of CI/CD allows developers to focus on improving applications and not spend effort on deploying it.

CI/CD is one of the DevOps practices, as it aims to combat the tension between developers who want to make frequent changes and operations that require stability. With automation, developers can make changes more frequently, and operations teams, in turn, gain greater stability because environment configuration is standardized and continuous testing is carried out during delivery. Also, the setting of environment variables is separated from the application and there are automated rollback procedures.

However, CI/CD is just one of the processes that can contribute to improvements. There are other conditions for increasing the frequency of delivery.

To get started with CI/CD, the development and operations teams need to decide on technologies, practices, and priorities. Teams need to build consensus on the right approaches for their business and technology so that once CI/CD is implemented, the team consistently adheres to the chosen practices.

Everything You Need to Know About Docker & Docker Compose to Get Started

What is Docker Compose?

Docker is known for its use of OS-level virtualization and for the container system that employs to make creating, deploying and running applications much easier for developers.

While learning the basics of Docker, you may have come across the creation of simple applications that work autonomously, not depending, for example, on external data sources or on certain services. In practice, such applications are rare. Real projects usually involve a whole set of collaborative applications.

Docker Compose technology, if we describe it in a simplified way, allows, with the help of one command, to start many services.

So, Docker Compose is software tool used for defining and running multi-container Docker applications.

Difference Between Docker and Docker Compose

Docker is used to manage the individual containers (services) that make up an application.

Docker Compose is used to manage multiple containers that are part of an application at the same time. This tool offers the same features as Docker, but allows you to work with more complex applications.

Docker Compose Use Cases

  • Automated testing environments.

An important part of any Deployment or Integration process is the automated test suite.

Compose supports automated testing, which is an essential part of CI/CD and provides a convenient and easy way to create and destroy isolated testing environments for your testing. Developers can define and configure the environment needed for running automated end-to-end testing  in just a few commands using the appropriate Docker Compose file.

  • Single host deployments.

In Docker Compose, containers are designed to run on a single host as they have traditionally been focused on development and testing workflows.

  • Development Environments.

Compose is a fast and simple way of starting projects as it can quickly spin up new isolated development environments. The software documents and configures all the application’s service dependencies (including databases, caches, web service APIs, etc.). It allows you to create and start one or multiple containers for each dependency using a single command.

  • Release notes.

You can see a detailed list of changes for past and current releases of Docker Compose, refer to the Changelog.

What features make Docker Compose so effective?

  • Multiple isolated environments on a single host
  • Preserve volume data when containers are created
  • Only recreate containers that have changed
  • Variables and moving a composition between environments

We have covered the basics of working with Docker Compose technology, the knowledge of which will allow you to use this technology and, if you desire, begin to study it in more depth.

Do you use Docker Compose in your projects?

Overwhelmed by this content? Reach out with your next big idea and we’ll take care of all the technical details so you can focus on the bigger picture.

How to Set Goals That Deliver Results

A lot of articles are written about goals but why it’s so important?

When you set goals, you take control of your life’s or work’s direction.

Goals provide you with focus

And when you have clear focus all your decisions and actions bring you closer to achieving those goals. When you create a vision of what your life or business could look like. Then you start helping yourself and your team to achieve the goal and get the best results as possible.

Think about it for a moment

Setting goals keeps you moving, increases your organization and brings you happiness.

How to set goals effectively?

Before setting the goal think about the results you want to see.

It’s really important to ask yourself: Is this goal something I truly want? You should understand that only sincere desire to achieve the goal can help you.

Create SMART goals. Here are the SMART criteria:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound

In addition, the goal must necessarily be positive. You can use any principle of goal setting and transform it for yourself.

Write your goals down. Yes, do it!

Written goals become real and tangible, from this moment they’re not just the idea in your mind. Keep your goals somewhere visible. While you’re writing down your goals, use a positive tone so you stay excited about achieving them.

Time to create an action plan and timeline

Many people set the goal but never create an action plan to understand how exactly they will meet that goal. Your action plan should all necessary steps you need to take to get the results. Don’t be afraid to get creative with your action plan. If you want to use crayons, markers or colored pencils – do it. As a part of your action plan use timeline, it helps visualize roles, tasks, milestones and deadlines to achieve your goal. Also timeline creates a sense of urgency, which  motivates you to stay on schedule.

Take action

To achieve the goal, it is not enough to set it, it is necessary to act. Every step that you take should lead to another until you finish your goal.

Control and evaluate your progress

Consider scheduling a weekly evaluation, which could include measuring your progress and checking your schedule. Make necessary adjustments and keep going. The process of setting goals makes you achieve the results faster and more efficiently.

Native Mobile Applications – Pros and Cons

What are Native Apps?

Native apps are mobile applications developed for a specific mobile operating system that are coded in a platform-specific programming language. Simply put, for iOS we usually use Objective C or Swift, for Android we use Java and for Windows phone we use C#.

As native apps are specially designed for a specific platform, they take advantage of operating system features. It has access to device-specific hardware, software, the features that are available on the device such as a GPS, camera, one touch pay and figure print.

Similar to other application approaches, native apps have their own positives and negatives. Although native apps are often preferred over web apps, they’re expensive to build and require consistent maintenance. So to decide whether or not native apps are worth the investment, companies must carefully analyze the pros and cons of building or using one.

Let’s get started!

Advantages of Native Apps

Speed

Native apps, as we mentioned, are designed specifically for certain platforms, they are native to the platform. As a result, they function faster. Even apps with high processor usage will work without hassle. Many elements come preloaded. The user data is received from the web rather than the entire application, and since they work with the device’s built-in features, they are speedy.

Offline Work

Internet is not a must in native apps. They can partially function in offline mode. Therefore, in situations where there is no internet connectivity, certain native apps’ functionality can still work.

Full Functionality for Users

As native app works on the operating system of the device, it is able to make full use of the capabilities that are available to it. Whether it’s an address book, GPS functions, or even push notifications, the native app can become something that integrates cleanly into the user’s daily experience.

Superior Level of Performance

Games and other interactive games choose the native approach because they require low latency levels. This allows even the most processor-intensive apps to be able to be successfully used on a regular basis. Even for devices with different screen sizes.

Availability

Users can easily find and download native apps from the App Store or Google Play. Many device manufacturers also partner with native app developers to include specific apps for the initial boot-up of the device. Plus, the apps are completely tested by the stores before the approval.

Disadvantages of Native Apps

Cost

The overall cost involved in the development and maintenance is considerably higher, especially for native apps that work on multiple platforms. Even a substantial amount is needed to maintain the app. But still, native apps pay back in the long run.

Expensive Development

The programming used in native apps is a difficult process as separate developers are needed for each platform. Moreover, it is not an easy task to develop native apps, so you should find talented developers. As a result, native app development requires more labor, which means more time and more money.

Time Consumption

As a native app is targeted to a specific OS, it requires more time to develop for every single platform. So developers need to write specific codes for iOS, Android etc. As a result, to provide a quality product, the overall development time is longer.

The pros and cons of native apps show that it can be a beneficial and profitable experience if the negatives are properly countered. Considering these key points you’ll be able to decide whether to build a native app or to find other best decisions for your business.

Looking to develop a custom mobile application? Contact us.

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